In this edition of Brand New, we’re sharing details on the latest releases from names like Off-White, Rimowa, Adidas, and more.
Off-White has launched the label’s first full genderless eyewear collection. The silhouettes continue the brand’s graphic code of bold architectural proportions, available in a range of colors and shapes, including an extended cat-eye, an oversized shield, an inverted trapezoidal, a metal oval, and more.
Chanel’s new Bleu de Chanel fragrance for men is offered in an all-over spray and shaving kit. The aromatic scent with woody notes arrives in elegant packaging to enhance your everyday routine. The magnetic shaving brush in the kit also enables a close, comfortable, easy shave, and storage that keeps men tidy and timeless.
Rimowa’s latest backpack from its “Never Still” collection was designed with luxury and flexibility in mind. Crafted in canvas and full-grain leather, it features adjustable shoulder straps, a padded back for added comfort, and multiple compartments for storage and accessibility. The flap-top is also secured by a bespoke magnetic buckle, emblazoned with the brand’s iconic logo.
Lucien Smith has teamed up with Adidas to release an edition of 200 Forum sneakers, customized at Spring Studios in Manhattan using the artist’s “rain painting” technique. A short film was created with New York-based director Rick Rocha to support the release. Profits will benefit Serving the People, a non-profit founded by the artist.
Hermès expresses the contemporary man with its latest H24 fragrance. Blending sage, narcissus, rosewood and sclarene, this bright and sensual perfume is enclosed in a unique aerodynamic bottle, making it a hybrid of nature and technology.
Hop on the tie dye wave this season with Alanui’s Mirage cardigan. The beige, brown, and blue pattern is a unique take on the tie dye motif loved by fashionistas around the world. Composed of 100 percent wool, the design embodies the label’s name—a Hawaiin word meaning “large path.”
The clean fragrance Vetiveria by Cultus Artem was inspired by a story between the founder’s husband and his father. Being the only scent both men wear, the vetiver aroma of Vetiveria carries a praise to fatherhood.
Mounser introduces its first ring collection “Ring Pops,” inspired by late-night music culture. The light-catching designs are made with resin and deadstock materials from past seasons, featuring layers of Swarovski rhinestones and other gemstone elements in candy-saturated iridescent hues.