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Hotel Jerome

A Collector’s Preview of the Aspen Art Fair 2025: Immersive Art and Cultural Icons

Venture to the valley of Aspen with us next week as we explore the second edition of the Aspen Art Fair at Hotel Jerome.

Next week, the Aspen Art Fair (July 29–August 2) returns to Hotel Jerome for its second edition, promising an intimate blend of contemporary art, design, luxury, and nature. Co-founded last year by art world veteran and 74tharts founder Becca Hoffman, who also serves as the fair’s Director, and Bob Chase, owner of Aspen’s Hexton Gallery and a National Council Member of both the Aspen Art Museum and Anderson Ranch Arts Center, the fair returns with an expanded roster of international exhibitors, bespoke curatorial projects, and immersive activations that embrace Aspen’s unique spirit.

Hotel Jerome Courtesy of Hotel Jerome, Auberge Resorts Collection.

“The Aspen Art Fair has fast become a must-visit convening on the international art and cultural circuit,” said co-founder Bob Chase. “We’re expanding our partnerships to honor artists with rare opportunities, while deeply engaging local and global audiences alike.”

A Global Gathering in the Mountains

Paul Davies Paul Davies, Untitled, 2025, ccrylic on canvas 60 x 48 inches, courtesy La Loma-min
Paul Davies Paul Davies, Untitled, 2025, acrylic on canvas 48 x 36 inches, courtesy La Loma.

This year, 44 exhibitors from 15 countries will present works by over 125 artists, encompassing a wide range of mediums—from painting, sculpture, and installation to photography and design. Newly announced participants—like Marianne Boesky Gallery (New York and Aspen), Sean Kelly (New York and Los Angeles), The Sunday Painter (London), Vielmetter (Los Angeles), and 193 Gallery (Paris, Venice, and Saint-Tropez)—will be joined by returning exhibitors, including PATRON (Chicago), Perrotin (Paris, New York, Seoul, and beyond), Harper’s Gallery, Galerie Gmurzynska, RYAN LEE, and Aspen-based Hexton Gallery and Galerie Maximillian. 

Curated Rooms, Collections, and Conversations

Nick Doyle Nick Doyle. Top of the Mountain, 2024, dyed denim on custom panel, 69 x 36 inches, photo by uillaume Ziccarelli, courtesy of the artist and Perrotin.
Whitney Bedford Whitney Bedford, Veduta (Denis The Hellish Hunt), 2024 Ink And Oil On Nylinen On Panel 46 1.4 x 36 x 2 Inches 117.5 x 91.4 x 5.1 Cm, Courtesy the artist and Miles McEnery.

What makes the Aspen Art Fair distinct is its integration of art with Aspen’s natural, architectural, and social environments. The 2025 edition will once again feature a dynamic mix of in-room exhibitions, artist residencies, talks, hikes, screenings, salon-style panels, and private home tours—into the abodes of Ernesto and Cecilia Poma, Rona and Jeff Citrin, and Marsha and David Dowler.

Cheick Diallo Cheick Diallo, “Fauteuil Chekou”, 2006, Leather, steel
32 x 26.1 x 29.5 in., 81.2 x 66.5 x 75 cm, Variable edition Courtesy of Julian Calero + Southern Guild.

One of the most anticipated installations is A (Hotel) Room of One’s Own, curated by art advisor Wendy Cromwell. Inspired by Virginia Woolf’s feminist essay and Miranda July’s All Fours, the project transforms a Hotel Jerome suite into a fictional sanctuary belonging to a creative, independent woman. With work by Meegan Barnes, Max Lamb, Ruby Neri, Sachi Moskowitz, and Katie Stout, the space feels both personal and visually rich—united by themes of memory, materiality, and personal expression.

Cultural Collaborations Take Center Stage

Hotel Jerome Courtesy of Hotel Jerome, Auberge Resorts Collection.

This year’s fair continues its mission of deepening partnerships with Aspen’s esteemed cultural institutions, too. The Resnick Center for Herbert Bayer Studies will make its downtown fair debut with a display of Bayer’s screenprints and modernist artifacts, celebrating his influence on Aspen’s design and cultural history. “The Bayer Center is thrilled to participate as a cultural partner for the first time,” said Executive Director Lissa Ballinger. “This collaboration highlights the significant relationship between Herbert Bayer and the Hotel Jerome, the origins of the Aspen Institute, and the beginnings of modern Aspen.”

Other highlights include a studio visit with artist Catherine Opie at Anderson Ranch Arts Center, a conversation with Mickalene Thomas and collector Darlene Pérez at Casa Tua, and the Denver in Aspen preview event that spotlights the city’s creative community.

Art Prizes with Impact

Courtesy of Hotel Jerome, Auberge Resorts Collection.
Lynn Chadwick. Third Maquette for Teddy Boy and Girl II, 1956, bronze, 18 x 7 x 5 inches., photo by Claire Dorn.

At the heart of the fair is its Art Prize Program, offering support to artists. This year, the Mack Art Foundation introduces a new four-week artist residency in New York for one exhibiting artist, along with an acquisition prize. “The Mack Art Foundation is proud to introduce its inaugural Residency Prize—a celebration of new beginnings and future possibilities,” said the foundation’s Founder, Christine Mack. “We aim to empower the next generation of artists to dream bigger and reach further.”

Ariamna Contino Ariamna Contino, detail of Mandevilla, From the Series “Manigua”, 2025, Hand cut paper, Fabriano 300 gsm, 83 x 83 cm. Photo courtesy of El Apartamento-min.

Other returning prizes include the Anderson Ranch Visiting Artist Prize, which provides a one-week residency at the Ranch; The Pardon Prize, an acquisition award recognizing socially engaged artists; and the Buckhorn Public Arts commission, which funds a new public art project in Aspen.

Conversations, Cold Plunges, and Collectors

Jozua Gerrard Jozua Gerrard, “cocoon I”, 2025, Enamel on glass, 56.3 x 44.5 in., 143 x 113 cm, Image courtesy of Lea Crafford and Southern Guild.
Jozua Gerrard Jozua Gerrard, “cocoon II”, 2025, Enamel on glass, 56.3 x 44.5 in., 143 x 113 cm, Image courtesy of Lea Crafford and Southern Guild.

Throughout the week, Aspen Art Fair attendees can dive into daily programming that blurs the lines between luxury, learning, and leisure. Panel discussions on intergenerational collecting, art and film, and collecting strategies will feature voices like Becca Hoffman, Nancy Hoffman, Barbara Berger, and Sean Kelly. Meanwhile, the Women’s Walk and Talk, led by Anita Heriot and Hoffman, offers a refreshing blend of wellness and creative dialogue. Early morning cold plunges and guided hikes also connect the art experience with Aspen’s natural beauty, making the fair not only intellectually stimulating but physically immersive, too.

SAME AS TODAY

Featured image credits: Courtesy of Hotel Jerome.

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