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Historical fashion met historical Italy this past week at the Pitti Immagine Uomo fair in Florence, Italy. Emilio Pucci dressed the apse side of the Florence Baptistery in the brand’s Battistero scarf design from 1957 in an art installation entitled the “Monumental Pucci” in conjunction with the City of Florence, the Ministry for Economic Development and the Italian Trade Agency.
The art installation, created by Pitti Immagine for Emilio Pucci, was unveiled on June 17th at the fair, which has been the world’s most important platform for men’s clothing and accessory collections as well as for launching new projects in men’s fashion, since 1972.
A celebratory cocktail was held at Palazzo Pucci in honor of the installation. Guests were invited to experience “Design the Dream,” in which they were able to view the drawing and painting techniques of the Battistero scarf. The “Design the Dream” experience continued throughout the week at the Emilio Pucci Boutique during Pitti Immagine Uomo.
The original scarf included an abstract depiction of the Florence Baptistery in a vibrant array of lemon yellow, orange, fuchsia and Emilio’s signature pink. The scarf symbolizes the special ties of the Maison with Florence, the hometown of the Marquise. The depiction was taken in literal form and canvased the actual building to bring Emilio Pucci’s work to life. The scarves were available for purchase in light of the installation.