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LOEWE 2023 Salone del Mobile
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COLOR 4 ACTION: Merging Philanthropy and Street Art

By whitewall

June 5, 2020

Italian non-profit Yourban2030 founder Veronica De Angelis and Ferrante Law Firm’s Frank Ferrante have announced COLOR 4 ACTION, conceived in response to the global Coronavirus pandemic. The initiative brings street art into the homes of those currently sheltering in place, while simultaneously raising funds for those most affected by COVID-19.

“In a moment like this, where so many are asked to stay home to contain the spread of the virus, we wanted to create something special, yet, easy to use, for those struggling with the stress of daily life,” said De Angelis.

Collaborating with galleries like Dorothy Circus Gallery of Italy and UK, Turkey’s ISTANBUL’74, and Allouche Gallery and Jonathan LeVine Projects in the United States, COLOR 4 ACTION will benefit organizations that address four areas: poverty, zero hunger, good health and well-being, and quality education.

A donation-based initiative, it asks participants to contribute $25 or more to a preapproved organization listed on Yourban2030’s website (like Black Lives Matter, Feeding America, or World Save World) and forward a copy of the receipt via email. Then, they will receive a link to download colorable street art pages, including over 90 exclusive artworks designed by a list of internationally renowned artists like Shepard Fairey, Amandalynn, Gomez, Leo Lunatic, David Pompili, Magda Love, ILLDES, and Gaia.

“We really need actions like this one in the US: international, creative, ethical, and charitable,” said Ferrante. “I sincerely hope that more thoughtful initiatives through art will follow in this spirit.”

With the hopes that participants will experience relaxation and discovery through art, the initiative also encourages completed coloring pages to be sent in (to for submission to the Yourban2030 Street Art Coloring Book, which will select 20 finalists to be featured.

Focused on finding a balance in the relationship between society and our environment, Yourban2030 is a not-for-profit organization developing initiatives that explore the future of sustainability.



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