Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

COLOR 4 ACTION: Merging Philanthropy and Street Art

No contributor

Italian non-profit Yourban2030 founder Veronica De Angelis and Ferrante Law Firm’s Frank Ferrante have announced COLOR 4 ACTION, conceived in response to the global Coronavirus pandemic. The initiative brings street art into the homes of those currently sheltering in place, while simultaneously raising funds for those most affected by COVID-19.

“In a moment like this, where so many are asked to stay home to contain the spread of the virus, we wanted to create something special, yet, easy to use, for those struggling with the stress of daily life,” said De Angelis.

Collaborating with galleries like Dorothy Circus Gallery of Italy and UK, Turkey’s ISTANBUL’74, and Allouche Gallery and Jonathan LeVine Projects in the United States, COLOR 4 ACTION will benefit organizations that address four areas: poverty, zero hunger, good health and well-being, and quality education.

A donation-based initiative, it asks participants to contribute $25 or more to a preapproved organization listed on Yourban2030’s website (like Black Lives Matter, Feeding America, or World Save World) and forward a copy of the receipt via email. Then, they will receive a link to download colorable street art pages, including over 90 exclusive artworks designed by a list of internationally renowned artists like Shepard Fairey, Amandalynn, Gomez, Leo Lunatic, David Pompili, Magda Love, ILLDES, and Gaia.

“We really need actions like this one in the US: international, creative, ethical, and charitable,” said Ferrante. “I sincerely hope that more thoughtful initiatives through art will follow in this spirit.”

With the hopes that participants will experience relaxation and discovery through art, the initiative also encourages completed coloring pages to be sent in (to send@yourban2030.org) for submission to the Yourban2030 Street Art Coloring Book, which will select 20 finalists to be featured.

Focused on finding a balance in the relationship between society and our environment, Yourban2030 is a not-for-profit organization developing initiatives that explore the future of sustainability.

SAME AS TODAY

FURTHER READING

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

IN THIS ARTICLE

Topics

LOCATION

Tags

Topics

LOCATION

Tags

SUBSCRIBE TO MAGAZINE

Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.