Crossroads art fair opened its doors to the public in London yesterday, taking place in the Old Truman Brewery—a very relaxed and convivial setting inspired by the renowned designer Manuel Diaz Cebrian. More than 40 European and Latin American galleries are participating in this first edition.
As a satellite fair of Frieze, Crossroads offers a fresh and accessible alternative to the London fairs, still filled with high-end quality works on view.
“We aim to bring a new and fresh fair to London, almost like a boutique fair…where the visitor can have a very enjoyable experience discovering the best international contemporary art,” said Alejandro Zaia, the Director of Crossroads. “The visitor will appreciate the humor and irony, as well as social comment in many of the works exhibited.”
The fair’s special curatorial projects highlight the educational vision and social commentary edge of Crossroads. Visitors are invited to reflect on the ongoing refugee crisis by contemplating works by Juan delGado, explore a video-focused meeting and discussion “The Middle Field,” and physically engage with a site-specific installation by Franklin Evans entitled “readingroomincolor.”
Chef Martin Milesi will also be introducing his “Only One Table/Only Twelve Guests” unique concept with an installation where selected guests are able to take a journey through Latin American cuisine while screening video loops (featuring food and art) play in the background.
Between visits exhibitions around London this week, be sure to stop by Crossroads for a new take on the fair experience that includes special projects that will surprise and challenge. Crossroads is a perfect complement and change of pace to the traditional fairs London offers.
Crossroads Art Fair will be open to the public until October 9. For tickets, please visit here.