This year, Diptyque—the poetic Parisian maison known for its perfumery, skincare, décor, and decorative arts—takes a bold new step in its creative journey with the launch of the Fondation Diptyque. Inspired by the visionary spirit of the brand’s three artist-founders from 1961, the foundation seeks to deepen that long-standing devotion to both nature and culture with a future-facing philanthropic mission. The Fondation Diptyque is rooted in a five-year plan to execute three pillars, focused on protecting botanical heritage, promoting artistic research, and fostering human reconnection with nature. Together, they form a roadmap to inspire new narratives, both individual and collective, that can shape a more responsible world. The momentous endeavor is spearheaded by Fondation Office Secretary General Amel Berkani, the Global Communication and Philanthropy Director of Diptyque.
Jardin Serre de la Madone, photo by Yann Monel.
The first goal is to protect and preserve botanical heritage, under the program “Conservatoire poétique du vivant,” or “Poetic Conservatory of the Living.” The project supports the conservation and celebration of plant life through four key programs, aiding in the digital preservation and global accessibility of more than 25,000 plant specimens at the Herbier national du Muséum national d’Histoire naturelle in Paris. Fondation Diptyque also pledges to collaborate with the École nationale supérieure de paysage de Versailles to revive the ancient profession of a Master Gardener, establishing a new educational sector that merges traditional savoir-faire with ecological innovation. The program supports the restoration and preservation of iconic gardens—including both the Jardin Serre de la Madone on the French Riviera in Menton and the Villa Medici gardens in Rome—by blending conservation, artistic vision, and education through site enhancements and dedicated residencies.
Secondly, Fondation Diptyque promotes artistic research under the program “De la Nature à l’Œuvre,” translating to “From Nature to Art.” Experts from the art, science, and botanical worlds collide to further research, education, and activations that blend nature and creativity.
And the third program, “Les Petits Apprentis du Vivant,” or “The Little Apprentices of the Living,” fosters a reconnection with the environment, highlighting Diptyque’s commitment to raising awareness about botanical heritage and the importance of biodiversity. Through collaborations with organizations dedicated to environmental awareness and sustainable preservation, Diptyque’s ongoing legacy is honored by merging interests, impact, heritage, research, and education through conversation and job creation.
Guided by a Team of Visionaries for a More Sustainable Future
Jardin Serre de la Madone, photo by Yann Monel.
The Fondation Diptyque is guided by a team of visionary leaders. Under the honorary presidency of William Fisher, CEO of Manzanita Capital, and Fabienne Mauny, Diptyque President, it is chaired by Laurence Semichon, Diptyque’s CEO. The board blends the internal wisdom of the house’s leadership with the external expertise of cultural luminaries such as Laurent Le Bon, President of Centre Pompidou; Alexia Fabre, Director of Beaux-Arts de Paris; and renowned botanist Marc Jeanson.
“Through the Diptyque Foundation, we intend to contribute to a more creative, more human, and more sustainable future. A catalyst for emotion and reflection, the Foundation invites each and every person to rediscover the beauty of the natural world, where art is in dialogue with nature,” said Semichon.
“Through the Diptyque Foundation, we intend to contribute to a more creative, more human, and more sustainable future,”
Laurence Semichon
This summer, Fondation Diptyque forms a unique collaboration with Villa Medici gardens in Rome, contributing to the ambitious “Re-enchanting Villa Medici” as a patron of the seven-hectare gardens of the French Academy. The foundation aids in the redevelopment of the Jardin des Parterres with the planting of 20 rare lemon trees, housed in terracotta pots handcrafted by artist Natsuko Uchino and etched with poetry by Laura Vazquez—the Prix Goncourt de la Poésie 2023 honoree. Additionally, it will create new garden spaces dedicated to medicinal plants and citrus fruits, and unveil new art and garden residency programs.
True to the spirit of its founders—artists united by a love for nature and beauty—Fondation Diptyque is not just a philanthropic gesture. It is a living extension of Diptyque’s identity—one that merges imagination with stewardship, and fragrance with flourishing ecosystems. With every garden it nurtures, every child it educates, and every citizen it inspires to appreciate nature more each day, its mission reminds us that art and nature are not only inspirations, they are our future.
Jardin Serre de la Madone, photo by Yann Monel.
Aerial view of the Villa Medici, photo by M3 Studio.
