Rougier&Plé, a brand connected with creativity and modernity, will unveil a new store façade, designed by Daniel Buren, in Paris beginning September 19. The building transformation will be done at the Rougier & Plé historic boutique in the Marais, on Boulevard des Filles du Calvaire, which will mark the celebration of their 170th anniversary. The building design will enhance the cultural significance of the Marais through a modern and creative take that is refreshing.
Courtesy of Rougier&Plé
Daniel Buren Transforms Rougier&Plé in the Marais
Buren’s store façade entitled, In Situ, for Rougie&Plè’s boutique utilizes strong visual elements that catch the audience’s eyes through the whiteness of the marble and the explosion of color. The building is consistently designed with vertical strips of black and white that are 8.7 cm wide. There are moments of color splashed onto the building such as red, blue, and yellow through strips on the bottoms and on the windows. The transformation Buren intended for the site was a welcoming space that was in tune with the environment by finding meaning through the tools used. The black and white strips harmoniously blend with the colored windows through diamond and triangle motifs. Buren’s inspiration for the design was his passion for the circus world and he infused the atmosphere around it by inviting joyous colors and energy throughout the shapes.
“Color is the only thing inherently impossible to describe, it is pure thought,”
— Daniel Buren
Courtesy of Rougier&Plé
The In Situ project presented Rougie&Plè the opportunity to reclaim the space of their historic building. Buren’s work in this project attained full engagement into architectural evolution on the building while maintaining the integrity of its historical roots. The store façade provides a crisp perspective on the unconventional form of the historic location by integrating a coherent design that is uniquely inspiring and invites you into the creative space. The blend of history and modernity in the building transformation have Rougie&Plè and Buren eager to meet new audiences that want to come and explore.
Who is Artist Daniel Buren
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Born in 1938, the French artist, Buren, became a prominent artist over time in painting, sculptor, and installation art. Despite being one of the most recognizable artists of our time, many are unaware of the originality, depth, and creativity Buren brings out in his work. When creating a piece of work he is always mindful of the site he is specifically designing for and plays with the relationship between background and form. Throughout his career, Buren has been recognized with numerous awards including the Golden Lion, the International Award for Best Artist, and the Premium Imperiale. Buren reimagined the impact Rougie&Plè was intending for in his In Situ project by incorporating his distinctive “visual tool” with memorizing elements.
The History of Art Supplier Rougie&Plè
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Rougie&Plè’s story began in 1854 when François Thuillier arrived in Paris with his wife and opened a shop that specialized in leatherworking tools, originally named “Maison de la quincaillerie.” From there Thuiller handed the business over to his daughter’s husband Abel Rougier, repositioning to the name today. For the past 170 years, Rougie&Plè functioned as a family-owned business specializing in many different artistic products. Today the company is run under French entrepreneurs, Pierre Madelpuech and Patrick Lasry, who continue honoring the original family’s doings and offer products in the arts. Rougie&Plè is functioning in 30 plus stores in the France area offering the best quality products to valuable customers.
