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Friedrich Petzel on Being a FOG First-Timer

FOG Design+Art opens today in San Francisco, bringing together a mix of presentations from a variety of international galleries. This year, there’s an impressive group of first-time participants, including heavy hitters like Andrew Kreps Gallery, Anton Kern Gallery, Blain|Southern, Fergus McCaffrey, Galerie Perrotin, Hauser & Wirth, Karma, Modernity, neugerriemschneider, Petzel, Sarah Myerscough Gallery, and Sprüth Magers.

Whitewaller reached out to one of those first-time gallerists, Friedrich Petzel, to hear about the lure of San Francisco and who he’s hoping to connect with in and outside the fair.

WHITEWALLER: This is your first time participating in FOG Design + Art. What made the fair a good fit for the gallery?

FRIEDRICH PETZEL: We’re excited to introduce our program to new audiences. San Francisco has always been a city that emphasizes the richness and diversity of its culture. We’re hopeful that our artists will find a positive reception in this atmosphere that prizes the uniqueness and originality of its artistic output.

WW: What will you be presenting within your booth?

FP: We’ll exhibit works by three of our gallery’s artists that showcase the range of interests and styles within our program. We’ll have new paintings by both Wade Guyton and Sarah Morris, as well as a selection of works by Cosima von Bonin.

WW: What are you showing in your New York space this month? 

FP: Dana Schutz’s ”Image You and Me” is on view now through February 23 at our Chelsea location at 456 W. 18th Street. Our uptown space at 35 E. 67th street will show an exhibition by Adam McEwen from January 22–February 23.

WW: Outside the fair, what are you looking forward to seeing and doing in San Francisco?

FP: The De Young Museum has such a fantastic collection and an outstanding set of programs. We look forward to spending the day in Golden Gate Park to pay them a visit.





This year, FOG Design+Art, the Bay Area’s annual international art and design fair, celebrated its 10th anniversary edition.


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