La Prairie’s “Infusion of Light” Anticipates Upcoming Art Basel Partnership

The campaign both celebrates the launch of the Swiss luxury skincare brand’s White Caviar Illuminating Pearl Infusion and anticipates its upcoming partnership with Art Basel in June. Participating artists include Jacques-Aurélien Brun, Christian Herdeg, Reto and Markus Huber, Zilla Leutenegger, Ugo Rondinone, and Manon Wertenbroek, whose works are all complemented by a video. So far, Herdeg, Brun, and Wertenbroek have been featured.

Herdeg lives and works in Zurich, explaining about his practice, “I explore and examine the relation of light and solid material. In other words, material and immaterial are the main themes in my work. The work presented called, Magic Circle Meets Square [2012], is a research and exploration between emitting light and absorbing light. Paradoxically you don’t notice the light tube as an emitting source, so we have a phenomenon of absorption and emanation at the same time.”

Brun’s After Anna (2015) went live yesterday. Living and working in Lausanne, he said, “Light has several meanings in my work—to build shapes, to construct the image, and to reveal feelings to reveal the unknown and the untouchable. I think light plays as a clue, it reveals something that the viewer can’t see. So light expresses a feeling out of the frame.”

“Light is a very important aspect of my work because first I start with carving and cutting out reflective paper, then I use my computer screen to reflect several images and colors in it. The subject of the work that’s featured on La Prairie’s Instagram is a series of portraits between abstract and figurative. The main subjects of my work is relationship and how people interact with each other. It’s also about anxiety and uncomfortable feelings you experience while interacting with others. But then thanks to light I can reveal it in something beautiful and something that talks to others so maybe I can also reach others through this process,” said the Swiss-Dutch artist Wertenbroek, who lives between Paris and Lausanne and presented her 2017 work I saw you smile yesterday.