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A regular attraction for Art Basel attendees is the Audemars Piguet lounge—each year with a well thought-out installation by someone you ought to know, that is, if you didn’t already. This year, Second Nature by designer Sebastian Errazuriz (which debuted at this past Art Basel Hong Kong) stunned inside the brand’s booth, with a tree sculpture inspired by the brand’s home in Vallée de Joux and the nearby Jura Mountains.
This week during the fair, Audemars Piguet also announced the third artist, Los Angeles-based artist Lars Jan, selected for the Audemars Piguet Art Commission. Originally launched in 2015, the commission project brings artists to Vallée de Joux to gain inspiration for a future project, this year showcased at Art Basel Miami Beach 2017. For the announcement of Jan’s commission, the brand held a press conference and dinner, hosted by Jasmine Audemars, Chairwoman of the Board, and Olivier Audemars, Vice-Chairman of the Board. After being welcomed to cocktails at HeK (House of Electronic Art Basel) by Sabine Himmelsbach, Director of HeK, guests walked to Oslo Studios for dinner.
“Artists and artisans are close cousins, the only difference between us is that we see things differently. And that’s why Audemars Piguet is so grateful to be able to collaborate with people like Sebastian, Cheng Ran and Lars,” said Olivier Audemars. “Thanks to them we are able to rediscover our origins and learn from each other through different points of view.”