Last week in Los Angeles, Louis Vuitton debuted its newest fragrance, City of Stars. The brightly-scented perfume, created by Master Perfumer Jacques Cavallier Belletrud in collaboration with artist Alex Israel, was unveiled atop the Academy Museum of Motion Pictures to a group of select guests.
As the sun set over the Los Angeles skyline, Belletrud shared details behind the making of City of Stars, a process he described as a quest for freshness. With raw materials sourced from Italy, Mexico, and beyond, a citrusy blend of blood orange, lime, and lemon was met with coconut and jasmine.
City of Stars marks the fourth year partnering with Los Angeles-based artist Israel. In discussions with Belletrud, the pair arrived at the inspiration of the star-filled city at night. Israel shared that for him, as an artist, a fragrance is so much more than a scent—it’s about the atmosphere, the name, the packaging, the total experience. He sees fragrance as an accessory to performance, and the city of Los Angeles as the ultimate embodiment of performance. With that in mind, he created a gradient bottle design of orange, pink, and purple; as well as packaging and special carrying case complete with an original artwork by Israel, depicting palm trees silhouetting the city at dusk.
Guests like Alana Haim, Este Haim, Danielle Haim, Chloe Grace Moretz, Eve Jobs, Miguel, Maria Bakalova, Beck, Asap Nast, Luka Sabbat, Taylor Zakhar Perez, Blake Gray, Noah Beck, Fai Khadra, Aleali May, Zack Bia, Simi & Haze, Sami Miro, Kerwin Frost, and Delfin enjoyed an evening of sunset-inspired cocktails and mocktails, passed bites and a seated dinner from Chef Wolfgang Puck, and musical stylings by Mia Moretti.
City of Stars is available in 100ml and 200ml now at select Louis Vuitton stores and on louisvuitton.com.