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Maison Valentino's Re-Signify Part II

Maison Valentino in Beijing for Re-Signify Part II

In Maison Valentino’s “Re-Signify Part II,” the fashion house continues its exploration in presenting the brand’s codes through the lens of other contemporary artists, this time in Beijing. The exhibition follows Valentino’s “Re-Signify Part I” in Shanghai, curated by Mariuccia Casadio and Jacopo Bedussi, that synthesized Creative Director Pierpaolo Piccioli’s creations with tradition and present points of view. Part II investigates more closely the tension between a culture of taking everyday objects for granted, including the idea of couture, and what it means to have reverence for these objects. 

Nothing short of ultra-lively and deeply immersive, the art space features displays by artists including Cao Fei, whose decadent, almost sickly luxurious installation of sparkling and overflowing gowns question the grotesque nature of Hollywood glamour. Fei presents clothing as aspirational, acting as something in between disguise and dress. 

Valentino Re-Signify Cao Fei Cao Fei in Maison Valentino’s Re-Signify Part II, Courtesy the artist and Maison Valentino.

Pajama, an installation made up of photographs by Paul Cadmus and Jared and Margaret French, propose that leisure, like photographs, are artificial, purely conceptual souvenirs that reshape the human experience. Their photos, taken on easy summer stays on Fire Island, NY in and Provincetown, MA between the 1930s and 1950s, suggest that the kind of insatiable nostalgia we crave now was never how people’s lives truly were to begin with. 

PaJaMa in Maison Valentino Re-Signify PaJaMa in Maison Valentino’s Re-Signify Part II, Courtesy the artist and Maison Valentino.

Countering the standout pinks, yellows, and beiges in Valentino’s Spring/Summer 2018 Haute Couture collection, polaroid images taken by Robby Müller offer a glimpse into city life. In his photos, colors are oversaturated, punctuating transient landmarks, pieces of the world we find ourselves in an intimate relationship with, only to realize everybody feels the same too. 

ROBBY MULLER Valentino Re-Signify Robby Müller in Maison Valentino’s Re-Signify Part II, Courtesy the artist and Maison Valentino.

By twisting and reshaping elements of Western and Asian tradition, Xu Zhen questions standards of beauty and art, in some instances decapitating Greco-Roman style sculptures and replacing their heads with Asian-style sculptures. Zhen’s work is oversized and trances in the surreal, a signature theme that mirrors the Godly six-meter-high white dress from the Valentino “Of Grace and Light” Haute Couture collection. 

XU ZHEN Valentino Re-Signify Xu Zhen in Maison Valentino’s Re-Signify Part II, Courtesy the artist and Maison Valentino.

“Re-Signify Part II” continues to shape how we think about contemporary art, while studying the modes and stakes of beauty and high fashion. 





Valentino's extravagantly simple haute couture FW24 collection was seen in Paris this week, designed by Pierpaolo Piccioli.
This edition of Paris Fashion Week brings a distinct thematic cohesion to the table, with a consistent exploration of the color black and a profound connection to earthly elements. Presented here are our top picks from Stella McCartney, Hermès, Commes Des Garçons, Alexander McQueen, and Valentino.


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