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Otis Kwame Kye Quaicoe, Kennedy Yanko, Reginald O’Neal, and Cajsa von Zeipel

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Photo by Hans Feurer
Art for Love
BRIGITTE LACOMBE
Courtesy of Moncler
BEN HASSETT
Courtesy of Moncler
ARTHUR ELGORT
Courtesy of Moncler
Berluti fall/winter 2017.
Courtesy of Berluti.
Courtesy of Moncler Grenoble.
Saint Laurent fall/winter 2017.
Courtesy of Saint Laurent.
Courtesy of Jil Sander
Photo by Hans Feurer
Art for Love
Art

Moncler and amfAR: ART FOR LOVE

By Eliza Jordan

September 21, 2015

The New York Public Library—most eloquently filled with some of the most historic novels, maps, and puzzling pieces of the world—housed something a little more fashionable on September 11, as they welcomed Moncler to show, honor, and sell 30 unique photographs in the Stephen A. Schwarzman Building in a celebration dubbed “ART FOR LOVE.”

Moncler asked 30 of the world’s most legendary photographers to photograph the brand’s iconic Maya duvet jacket in their own way. Some of the large-scale photographs shown were by names like Annie Leibovitz, Bruce Weber, Terry Richardson, David Bailey, Patrick Demarchelier, Arthur Elgort, Inez and Vinoodh, Brigitte Lacombe, Peter Lindbergh, Steven Meisel, Paolo Roversi, David Sims.

Open Gallery

Photo by Hans Feurer
Art for Love

“I am very proud to be alongside amfAR once again and to contribute through Moncler to raising funds for the project ‘Countdown to a Cure,’ the aim of which is to find a cure for AIDS by 2020,” said Remo Ruffini, President of Moncler. “The progress that has been obtained in the fields of research, prevention and education thanks to amfAR reinforces my enthusiasm for our involvement in this incredible cause.”

Throughout the library, iPads were set up in stations, and information on each photograph was listed next to the most recent bidding price. The silent auction was also held on Paddle8, and all proceeds are donated to the foundation. The entirety of the invite-only exhibition was curated by French art director Fabien Baron.

Open Gallery

BRIGITTE LACOMBE
Courtesy of Moncler

“If you want to see what the top photographers are doing today, all of them together in one place: it’s all right here in more than thirty distinct images freely interpreting the Moncler jacket,” said Baron. As the crowd moved from one image to the other, guests mingled in discussion of what each image meant—to them, Moncler, and the world at large. And approprietly so, themes of love and emotional relationships were the common threads of the exhibition.

“Remo Ruffini and Moncler have generously supported amfAR at our last three Cinema Against AIDS benefit galas during the Cannes Film Festival,” said Kevin Robert Frost, amfAR’s Chief Executive Officer. “We’re grateful to Moncler for involving some of the world’s best photographers in this outstanding project. In addition to raising funds for AIDS research, I hope that the ART FOR LOVE exhibition will inspire others to support amfAR and the fight against AIDS.”

Open Gallery

BEN HASSETT
Courtesy of Moncler
AIDSamfARAndy WarholAnnie LeibovitzART FOR LOVEArthur ElgortBrigitte LacombeBruce WeberCountdown for a CureDavid BaileyDavid SimsEliza JordanFabien BaronInez and Vinoodhinterview magazineKevin Robert FrostMaya duvet jacketMonclerMoncler jacketMoncler Maya duvet jacketNew YorkPaddle8Paolo RoversiPatrick DemarchelierPeter LindberghRemo RuffiniSteven MeiselTerry RichardsonThe New York Public LibraryWhitewallwhitewall magazineWhitewaller

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