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Today, the New Art Dealers Alliance (NADA), in collaboration Artlogic, launched a one-of-a-kind online fair titled, astutely, FAIR. During these unprecedented times, NADA has chosen to support galleries, nonprofits, and artists by creating this online-only, cooperative art fair that serves as a direct response to the COVID-19 outbreak.
The goal with this new online fair is to create a profit-sharing model in which members of the community can provide mutual support for each other in a time when they need it most. The members include, A.I.R. Gallery, Harlan Levey Projects, Chicken Coop Contemporary, Anca Poterasu Gallery, The Empty Circle and many more.
The profits are split four ways: 50% of each sale goes directly to the gallery (which is split evenly between artist and gallery); 20% goes into cooperative gallery sales pool to be shared evenly among all participating galleries; 20% of each sale goes into cooperative artist sales pool to be shared evenly among all participating artists; and 10% goes to support NADA.
The fair’s Executive Director Heather Hubbs said, “While many of these art spaces have been temporarily closed to the public, this new model provides an opportunity to showcase the best of contemporary art, while demonstrating our collaborative spirit and fostering mutual support for one another.”
FAIR launches May 20 and will go on through June 21. Over those four weeks, each gallery will showcase a different work, adding new pieces every week, making it feel like a brand new fair every Wednesday. FAIR will also feature online performances, studio visits, and talks to complement the artworks presented.