Rachel Lee Hovnanian’s Genetically Modified Dystopia

Knowing these fictional babies’ futures instantly comments on the consumer’s need for immediate gratification. Genetically engineered babies seem almost a product of a dystopian future. Yet, increasingly our culture relies on manufacturing products that are both genetically modified and instantly gratifying.

In the 1960s, genetically modified, sugary cereals were marketed to moms along with many other products that cut down on cooking time and housework. Decades later, the Baby Boomer generation is suffering from the adverse health effects of a genetically modified diet.

From now through September 21, “Instant Gratification,” a four-day pop-up cereal bar in SoHo will serve complimentary Lucky Charms, Frosted Flakes, Wheaties, as well as free WiFi and charging stations.

With her other interactive installations, sculpture, video and photography, Hovnanian explores society’s dependence on technology. Images of couples lying in bed together futuristically illuminated by their smart phones parallel the plastic infants incubated in the next room.

“Plastic Perfect” will be on view at the Leila Heller Gallery through October 18.