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On Tuesday, October 25, Whitewall and Sportmax held an event in New York to celebrate the launch of the brand’s fall/winter 2016 collection. At Sportmax’s 450 West Broadway location, guests gathered to sip champagne and peruse the latest line, while enjoying the music styles of Leslie Kirchhoff.
Especially that night was a chance to create a personalized Cords for Music bracelet featuring a custom engraving with every Sportmax purchase of $1,000 or more. Proceeds from Cords for Music purchases help fund music education in public schools and neighborhoods where music education has shown to be beneficial. As a bonus, attendees could take ten percent off of every purchase, with ten percent going toward Cords for Music to benefit Education Through Music.
Also on hand were copies of the latest issue of Whitewall, featuring the cover story’s portrait of Amar’e Stoudemire, shot by Daniel Arsham.