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Art Basel 2021

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Go inside the worlds of art, fashion, design, and lifestyle.

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Courtesy of Fendi
Courtesy of Fendi
Courtesy of Fendi
Courtesy of Fendi
Courtesy of Fendi
Courtesy of Fendi
Courtesy of Fendi
Courtesy of Fendi
Courtesy of Fendi
Photographer: Karl Lagerfeld
Courtesy of Fendi
Courtesy of Fendi
Art

The “Sixth Fendi Child” Shoots the Latest Campaign

By Sarah Bochicchio

August 6, 2014

For the FENDI fall/winter 2014-15 campaign, the “sixth Fendi child,” aka Karl Lagerfeld, took his turn wielding the camera. Lagerfeld, who is creative director of FENDI (in addition to Chanel and his own eponymous label), shot the campaign with a contemporary perspective while alluding to the fashion house’s history and the wonder of the Eternal City.

For its setting, Lagerfeld chose Palazzo della Civiltà, one of the more modern structures in Rome and FENDI’s future headquarters. The building is graphic and striking, an iconic choice.

Open Gallery

Courtesy of Fendi

The campaign features Nadja Bender and Ashleigh Good, who, in their clean, dark ensembles, tower in front of a perfect blue sky. The handbags that rest alongside the models dominate the image equally. The images present the brand’s signature Peekaboo, the 2Jours, and the 3Jours, in addition to the new By the Way.

The full campaign will appear worldwide in August 2014.

Open Gallery

Courtesy of Fendi
Ashleigh GoodChanelFendiKarl LagerfeldNadja BenderPalazzo della CiviltàRome

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