Luxury champagne house Perrier-Jouët welcomed VIP invitees to the celebratory launch of L’Eden at The Penthouse at the Faena Hotel Miami Beach Monday night, and guests enjoyed a few relaxing hours of mingling and champagne—before the start of one of the busiest weeks in the art world. Special guests like Nina Agdal, Lady Victoria Hervey, Marco Brambilla, Leo Villareal, and Simon and Michaela de Pury posed in front of the night’s beautiful garden wall, and enjoyed a performance by Andra Day, and music by DJ Elle Dee.
As guests arrived, they were pinned with a delicate, gold Perrier-Jouët pin, and escorted to the luxe penthouse on the fourteenth floor. Upon entering the penthouse, lush walls were seen surrounding the space, and bottles of Perrier-Jouët were neatly placed among the wall’s many garden-mimicking displays. Luxurious seating arrangements filled the space between the DJ booth, bar, and balcony, and flutes of champagne donned with the delicate Perrier-Jouët flower were sipped from in celebration. A wrap-around balcony encompassed the space, and a commissioned piece of art—a Perrier-Jouët tree—was lit up, shining against the unparalleled skyline of Miami Beach.
MIAMI BEACH, FL – NOVEMBER 30: Tim Croizat onstage at The Unveiling of L’Eden by Perrier-Jouet event at Penthouse at the Faena Hotel Miami Beach on November 30, 2015 in Miami Beach, Florida. (Photo by Dimitrios Kambouris/Getty Images for Pernod Ricard USA)
As you made your way to the back of the penthouse, the middle room was dedicated to a photo booth wall—a garden behind a playful wooden swing that read “L’Eden #Perrier-Jouët Miami” in a white neon light. Traveling through the bathroom, one could see creative diaplays of champagne in the room’s many compartments. Bottles of champagne, among ice, flowers, and a slew of green leafy plants, filled up the bathtub. In the marble-lined bathroom, Perrier-Jouët candles were lit. In the dining room, a long, sprawling white table was set with candelabras and flowers in clear vases, and yet another garden bar beckoned from the back of the room.
“It’s cool. We’ve been doing Design Miami for many years, and we’ve been very focused on artistic substance. The idea with this is to take it to a wider audience, and to take a little bit of style on top of the artistic substance during this great week of Art Basel—and we thought that this was the the perfect place, the perfect concept,” said Tim Croizat, the global brand director of Perrier-Jouët. “The original intention was to inject a bit more lifestyle, and I think that by taking the Faena penthouse and bringing in this concept of L’Eden, and getting people into the wild of it, was the best way for us.”
MIAMI BEACH, FL – NOVEMBER 30: DJ Elle Dee attends The Unveiling of L’Eden by Perrier-Jouet event at Penthouse at the Faena Hotel Miami Beach on November 30, 2015 in Miami Beach, Florida. (Photo by Nicholas Hunt/Getty Images for Pernod Ricard USA)
The enchanting escape within the newly opened Faena Hotel, part of the burgeoning Faena Distrcit, offered intimate moments filled with the effervescence of both Perrier-Jouët wines and this year’s Art Basel Miami Beach. Over the past 200 years, Perrier-Jouët’s global presence has only continued to build, and now inside Faena, the Parisian champagne brand is celebrating both Miami’s rich history and fruitful future.
