Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

Whitewall and Valextra’s “Superaperitivo” Soirée Celebrating the Updated Store and New Superbag

Valextra—known for its sleek designs, fine Italian materials, and reputability within the global accessories world—has been on a celebration spree. Earlier this year, the brand opened a new store in China at Plaza 66 in Shanghai, and one in Japan at Roppongi Midtown in Tokyo, too. Shortly after, the Valextra re-opened its location on Madison Avenue after a month-long renovation. All three stores showcase a new spin on its legendary past, featuring fun and fresh new colors and materials, such as vibrant fabric walls by Kvadrat and ceppo di grè stone—a material present in traditional Milanese architecture.

Recently, for the spring/summer 2017 collection, Valextra debuted an all-new bag, the Superbag, with design inspiration gained from Ettore Sottsass’ and Alighiero Boetti’s travels and works of art and design, and specifically, Sottsass’ Superbox.

Valextra’s Superbag for spring/summer 2017.
Valextra and Whitewall’s “Superaperitivo” event on 4/18/2017.
Photo by Gorge Gallardo.

Last night at the Valextra boutique on Madison Avenue saw a New York celebration with Whitewall at a cocktail event. Among special guests like Chloe Wise, Kiera Chaplin, Nausheen Shah, Alex Mustonen, and Daniel Arsham from Snarkitecture, JJ Martin from Wallpaper*, Michael Xufu Huang from M WOODS Museum, attendees got a closer look at the new space, and the new bag, too. For over an hour, guests perused the new space, taking in its lively details and bright atmosphere.

Afterward, guests were transported to the Carpenters Workshop Gallery for a drink in the space’s first floor before moving to the second floor for a seated dinner. Surrounded by art, design, and inspiration, the night provided guests with an unforgettable experience in the company of some of today’s greatest creators.

Valextra’s Superbag for spring/summer 2017.
Valextra and Whitewall’s “Superaperitivo” event on 4/18/2017.
Photo by Gorge Gallardo.

 

 

Valextra’s Superbag for spring/summer 2017.
Valextra and Whitewall’s “Superaperitivo” event on 4/18/2017.
Photo by Gorge Gallardo.

SAME AS TODAY

FURTHER READING

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

SUBSCRIBE TO MAGAZINE

Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

In Miami for Art Week and not sure where to start? Visit some of these best Miami exhibitions at spaces across the city.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.