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A Pinwheel, QuaDror, And A Forest of Columns: Studio Dror Reimagines NYC

By Kelsey Miranda

July 9, 2015

DROR design studio announced three new residential concepts last month, rethinking the architectural fabric of New York City at 100 Varick Street, 350 Bowery, and 281 Fifth Avenue.

100 Varick Street uses the designer’s signature “QuaDror” design-structure with an exposed frame and glass window prism enclosed. The building twists and plays with geometry while providing light and stunning views of the city. Developer Michael Shiro worked with Studio DROR to plan 25 floors housing five-story residential units,

Developer Sonny Barbaz is behind 350 Bowery, a residential concept including a retail area on the street level and two residential spaces on the upper levels. The two residential spaces reside on different horizontal planes, and rows of slender columns raising the second floor create a public garden or art space.

Lastly, the design behind 281 Fifth Avenue took inspiration from a pinwheel. This fanciful design elevates the residential tower with four iron anchors that twist to support the many floors above. This is where DROR’s experimental mantra at the core of his practice really shines, drawing the eye from street level all the way to the top of the towering skyscraper.

designDRORKelsey MirandaResidential ConceptsWhitewall


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