On November 6, LOEWE unveiled CASA LOEWE Montaigne, a striking new flagship on Paris’s celebrated Avenue Montaigne—a fitting home for the Spanish luxury house’s ever-expanding universe of fashion, craft, design, and culture. Spanning 562 square meters, the new space is more than a retail destination. It’s a fully realized interior world that merges the refinement of luxury shopping with the intimacy and sensibility of an art collector’s home.
A Design-Led Sanctuary on Avenue Montaigne
Courtesy of Loewe.
From the moment guests enter, it’s clear that CASA LOEWE Montaigne is rooted in a design vernacular that feels personal, tactile, and deeply intentional. Ceramic tiles in saturated tones—greens, blues, oranges, and shimmering silver—animate the walls in rhythm with shifting light. This chromatic palette sets the mood for the entire space: bold yet refined, architectural yet handcrafted.
The house’s signature material language unfolds in layers. Expanses of marble offer a grounding presence, while details in brass and turned iron add warmth and weight. Large windows draw in Paris’s natural daylight, creating a subtle interplay between the sleekness of concrete and the depth of softer, artisanal finishes. The result is a gallery-like, airy environment where every corner feels curated.
Furniture as Sculpture, Craft as Foundation
Courtesy of Loewe.
CASA LOEWE’s interiors have long featured iconic furniture pieces, and the Avenue Montaigne flagship extends that tradition with a modern, eclectic mixture. Visitors will encounter Gerrit Thomas Rietveld’s Utrecht armchairs, George Nakashima’s Mira and Conoid Cushion chairs, and sculptural Isamu Noguchi lights—each one chosen for its harmony with LOEWE’s own design ethos of material honesty and craftsmanship.
These sit comfortably alongside LOEWE’s own design creations: tufted leather puffer benches demonstrating the house’s celebrated leatherwork; graphic marble plinths; and the now-iconic LOEWE black terrazzo coffee table. Underfoot, custom rugs woven in Spain reproduce the vibrant landscapes of British textile artist John Allen, injecting color and a sense of movement into the environment.
This orchestrated pairing of iconic mid-century design, contemporary craft, and LOEWE originals is what makes the CASA concept so distinctive. It’s not just a store—it’s a lived-in landscape of global creativity.
An Ever-Evolving Anthology of Art
Courtesy of Loewe.
Art plays an essential role in the vision for LOEWE, and the new flagship reads like a mini-museum of the house’s international art and craft anthology.
Among the standout works is Franz Erhard Walther’s Gelbe modellierung (1985), a monumental cotton installation composed of fused trouser legs and jacket silhouettes—an iconic piece that once served as the backdrop for LOEWE’s Fall/Winter 2019 men’s runway show. Nearby, a pair of powerful sculptures by South African artist Zizipho Poswa, from her Baobab and Umthwalo series, explore matrilineal heritage, ritual, and the expressive potential of scale.
On the walls, Henry Moore’s 1948 wall panel Two Standing Figures lends a sense of gravitas, anchoring the space with its carved monumentality. Meanwhile, vivid paintings by American artist Walter Price—including Through both defiant and poetic means (2018–19) and Fell Into the Sun 1 (2020)—introduce a punch of chromatic energy and contemporary storytelling.
Elsewhere, meditations on materiality take shape through Takayuki Sakiyama’s stoneware sculpture Chōtō (2017)—a LOEWE Foundation Craft Prize special mention—and a range of masterful vessels and functional sculptures by Hafu Matsumoto, Ernst Gamperl, and John Ward. Pieces by Brazilian designer Domingos Tótora, including the recycled-cardboard Black Terrao Bench (2022), and Jim Partridge & Liz Walmsley’s Curved Block Seat (2018) blur the line between furniture and sculpture.
A Living Expression of LOEWE’s Creative Universe
Courtesy of Loewe.
CASA LOEWE Montaigne brings together everything the brand stands for: craftsmanship elevated to luxury, design presented as lifestyle, and art integrated into everyday experience. It is an environment where architecture, furniture, fashion, and craft speak in harmony—an immersive reflection of LOEWE’s ongoing commitment to culture and creativity.
For Paris, it’s an important new destination on Avenue Montaigne. For LOEWE, it’s a home—one that continues to grow the dialogue between heritage, innovation, and the art of living beautifully.
Courtesy of Loewe.
Courtesy of Loewe.
