On November 1, Hermès debuted “Crafting Time,” an exhibition arranged as a series of eight vignettes across the three floors of its store on 691 Madison Avenue. For the opening event, a series of watch installations highlighted the various forms of artistry used by the high luxury goods brand, notably marquetry, enamel, stone setting, and leatherwork.
The opening private reception was accompanied by an impressive musical, all orchestrated by renowned former New York City Opera Director George Steel. Guests included Alina Cho, Albertus Swanepoel, Carola Jain, George Steel, Jamie Gregory, Jennifer Creel, Juliette Longuet, Kalliope Karella Rena, Lise Evans, Max Vadukul, and Valesca Guerrand Hermès, amongst others.
Crafting Time“Crafting Time” offered a rare opportunity to see an assortment of exceptional timepieces up-close, including a never before seen pocket watch, the Slim d’Hermès Pocket Vieux Gréement.
Through the showcasing of a stunning range of techniques, Hermès’ perpetuation of leather workmanship as a saddle and harness-maker were made evident, as well as its expertise in watchmaking. Specific methods enhancing enamel such as champlevé, cloisonné, plique-à-jour, paillonné, or miniature, were revealed along with diamonds patiently set one by one lighting jewelry watches by shimmering brightly on their cases, dials and covers.
Hermès Madison Avenue storeCourtesy of BFA
