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Petit h has arrived at Hermès for the holiday season. The idea behind the collection is to take leftover materials from the Hermès manufacturing process and transform them, with the imagination of artists and designers and the know-how of the company’s artisans, into whimsical, witty, and poetic objects.
Thus, unused material from the high fashion luxury house have been recovered to constitute an imaginative atmosphere on view at the Hermès Madison Avenue boutique now through January 7, 2017, at the Hermès Wall Street boutique on December 10 and 11, and at the Hermès Parfumerie from December 16 to 18.
The concept was created in 2010 by artistic director Pascale Mussard, a sixth-generation member of the Hermès family, who imagined it would open up a universe of possibilities. “Petit h is always about dreams. I tried to make this collection even more festive for the holiday season,” he said.
The windows of the Madison Avenue boutique have been reimagined as an Advent calendar, opening to reveal holiday surprises as well as products, with scenography designed by the artist Alexandre Mussard, Pascale Mussard’s son. Inside the store, the atmosphere is that of a workshop that invites exploration and discovery. An anamorphic sculpture—a giant version of a petit h flying porcelain teapot by the designer Gilles Jonemann, and a mythical workshop offers an immersive experience of the petit h holiday factory.
The Hermès Wall Street boutique and the Parfumerie will host pop-up versions of the petit h holiday scenography, and at both offer live demonstrations that allow visitors to make their own ornaments.