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New York

Calida Rawles: On the Other Side of Everything

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Photo courtesy of Valextra
Photo courtesy of Valextra
Photo courtesy of Valextra
Photo courtesy of Valextra.
Photo courtesy of Valextra
Photo courtesy of Valextra
Design

Kengo Kuma Designs “The Forest” for Valextra

By Rylie Cooke

February 13, 2018

Valextra debuted the latest transformation of the brand’s Via Manzoni boutique, in the heart of Milan, designed by Japanese architect Kengo Kuma. Valextra collaborates with designers to offer a unique platform for an open conversation with the public. Through an aesthetic reinvention, their latest installation by Kuma titled “The Forest” immerses customers and visitors in a magical, urban wonderland.

Intended as a fairytale-like location, Kuma details the aesthetic makeover of the space as a “game of encounters.” Viewers are invited to discover Valextra’s leather goods on 136 wooden tree slats. Mirrored ceilings reflect a never-ending sense of height and playfulness, full of spatial and visual exploration. The trees, mimicking a forest’s distribution, a step into both a familiar and unexpected environment weaves a conversation between the space and the visitor.

Open Gallery

Photo courtesy of Valextra
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