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Making Waves: Alexander Wang Collaborates With Haydenshapes

Sarah Bochicchio

13 August 2014

The Alexander Wang flagship at 103 Grand Street in New York now presents the latest “Cage” installation: five marble print surfboards made in collaboration with Hayden Cox’s Australian surfboard brand, Haydenshapes.

The five handmade surfboards, which together form a monochrome gradient, showcase Wang’s sporty, yet elegant, modern aesthetic. The cage also contains a sculpture in the form of a black wave, which looms over the interior.

This limited series emerged from the desire to create a visual installation that still embodied innovation and functionality. With their co-developed design and the award winning Hypto Krypto model of surfboard, Wang and Cox have created a high-end and high-performance product.

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Gucci's SoHo store on Wooster Street has re-opened after an extensive renovation, honoring Italian history and craftsmanship.

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