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This week in Miami, Bentley has teamed up with Milan-based light artist Massimo Uberti for the first in a series of art and design commissions conceived by creative directors Campbell-Rey. The first installment in the “Bentley Elements” series, Light, was inspired by the vehicle audit bays, which are the neon-lit car inspection areas in the Bentley factory in Crewe, England.
Bentley sought out an artist that could properly convey the intersection between man and machine, and the craftsmanship required for the creation of each vehicle. Known for his geometric light installations, for this collaboration Uberti modeled his project after the industrial infrastructure of the Bentley factory. He included a trestle table and chair to pay tribute to the physical handwork required in the production of vehicles, drawing a connection between craftsmanship and technology required for his own work and the luxury automobile brand.
The first “Bentley Elements” exhibition will take place in the Miami Design District this week.