On April 10 during Salone del Mobile, in celebration of its 60th year, Natuzzi Italia hosted a cocktail in partnership with Whitewall at its boutique in Milan. Surrounding the theme “Madre Terra” (Italian for “Mother Earth”), the evening featured an immersive mountainous terrain environment that celebrated our planet—complete with sand-filled floors and miniature geysers exploding from the ground.
Guests in attendance—including Andrea Marcaccini, Francesca Versace, and Roberta Ruiu—enjoyed music by Acid Pauli and Session Victim before closing out the evening with a speech by Pasquale Natuzzi. Natuzzi spoke about passing on the company’s legacy to his son, Pasquale Junior Natuzzi, the brand’s new creative director, who was also in attendance.
For the anniversary presentation, the design house embarked on a mission of self-discovery by presenting a collection where ethics and aesthetics coincide. Displayed in a geographical, multi-room installation by Mauro Lipparini, the collections featured design collaborations with Marcel Wanders and Ross Lovegrove.
Lovegrove’s contribution, the “Ergo” collection, is a suite of bedroom furniture with organic and biological influences. Matching the natural and fluid shapes of the furniture (seen in designs like the Ergo chaise longue, which is both futuristic and nature-ispired), each piece was created using responsible, recyclable, and renewable materials, like FSC-certified wood and natural wax finishes.
The “Dandy” collection by Marcel Wanders—inspired by a globetrotter’s return to their roots—offered contemporary takes on classic furniture. The designs included a New York-inspired bar area with chrome cabinets and a marble top, the Arch bookcase (a modular design in polished chrome) and the Dami lamp, which lends a nod to the glass demijohns used for traditional winemaking.
Natuzzi’s 2019 Salone del Mobile debuts also included collaborations with Mauro Lipparini, Enrique Marti, and Bernhardt & Vella.