During this year’s Salone del Mobile, Poliform anchored its Milan Design Week 2026 presentation with a sweeping takeover of Palazzo Clerici, transforming one of the city’s most storied Baroque landmarks into a layered, immersive expression of contemporary living. The 18th-century residence—known for its ornate interiors and Giambattista Tiepolo frescoes—offered a richly textured backdrop for the unveiling of the brand’s latest collections, which spanned interiors, outdoor environments, and newly introduced lighting and kitchen systems.
A Historic Setting for Poliform in Milan
Courtesy of Poliform.
Set across the frescoed rooms of the piano nobile and extending into the courtyard, the installation was conceived as a total lifestyle narrative, bringing together architecture, furniture, and atmosphere. Designers Jean-Marie Massaud, Emmanuel Gallina, and first-time collaborators Yabu Pushelberg contributed to a cohesive vision that balanced Poliform’s signature restraint with a renewed emphasis on sculptural form and material tactility.
The setting itself played a central role. Rather than staging a conventional showroom, Poliform allowed its collections to unfold in dialogue with the palazzo’s layered history—clean-lined furnishings juxtaposed against frescoed ceilings, soft neutral palettes offset by patinated surfaces. The result was a presentation that felt both grounded and forward-looking, reinforcing Milan’s role as a site of convergence between tradition and innovation.
An Immersive Outdoor Installation
Courtesy of Poliform.
At the center of the courtyard, the brand introduced Multitude, a site-specific installation curated by Studioutte. Conceived as an abstract urban forest, the work featured a rhythmic field of five-meter-high aluminum poles evoking bamboo, interspersed with lantern-lit pathways and veils of smoke. The environment created a contemplative, almost ritualistic atmosphere, drawing subtle influence from Eastern landscapes while maintaining a distinctly minimal sensibility. Within this setting, Poliform’s outdoor collections—rendered in light tonalities and organic forms—appeared as quiet, suspended presences, seamlessly integrated into the architectural and natural surroundings.
Key Collection Highlights
Courtesy of Poliform.
Among the key highlights was the evolution of the Harp kitchen system, developed by Poliform R&D in collaboration with Studioutte. Presented in two distinct interpretations, the design explored both sculptural continuity and architectural rigor. One iteration emphasized fluid, rounded forms with hand-finished light wood doors and an integrated snack surface, while the other took on a more monolithic character, defined by a single-material volume articulated by a rhythmic steel profile. Materials such as light oak, travertine, and steel underscored the system’s precision and versatility, positioning the kitchen as both functional core and design statement.
In the night area, Yabu Pushelberg’s Lanai bed system emerged as a focal point. Defined by sharp geometry and generous proportions, the piece extended beyond traditional notions of the bed, incorporating a rear-facing sofa to create a dual-purpose, architectural object. Its clean lines and bold silhouette reflected a broader shift toward multifunctional living, where furniture adapts to increasingly fluid domestic spaces.
Jean-Marie Massaud’s contributions further explored this interplay between structure and comfort. The Attimo chaise longue, with its gently curved frame and feather-filled cushioning, offered a refined take on relaxation, while the Savoy sofa introduced a modular system balancing geometric clarity with softness. Generous cushions rested on an exposed architectural frame, enabling expansive configurations suited to contemporary living environments. The Alfred armchair, meanwhile, distilled the lounge typology into a compact, sculptural volume—fully upholstered and quietly expressive.
Materiality remained central throughout. The Vortice table paired a handcrafted metal base with marble or wood tops, its beveled edges and lightweight presence emphasizing both craftsmanship and restraint. In contrast, the Auguste chair reinterpreted the classic director’s chair through a mix of metal and woven straw, introducing a relaxed, tactile sensibility. Outdoor living was equally considered, with Massaud’s Shore sofa defined by its enveloping, shell-like form and hand-woven rope structure, evoking the movement of waves and a sense of ease within natural environments.
A New Poliform Flagship in the Heart of Milan
Courtesy of Poliform.
Extending beyond Palazzo Clerici, Poliform also marked Milan Design Week with the opening of a new flagship in Piazza della Scala. Spread across three levels, the space presents the brand’s full collection within a refined architectural framework defined by natural materials and seamless spatial transitions. Conceived as a benchmark for its global retail concept, the flagship reinforces Poliform’s commitment to a holistic design language—one that moves fluidly between product, space, and experience.
Together, these elements underscored a clear direction: Poliform is not simply designing furniture, but articulating a complete environment. At Milan Design Week 2026, that vision unfolded with clarity—rooted in craftsmanship, shaped by collaboration, and framed by the enduring dialogue between past and present.
Courtesy of Poliform.
Courtesy of Poliform.
Courtesy of Poliform.
Courtesy of Poliform.
