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Furniture designer and distributor, Roche Bobois, celebrated 40 years in America earlier this summer and its newly renovated showroom with a tour of different times and design periods along with the unveiling of the first Roche Bobois pieces created by an American designer since 2000: Stephen Burks.
With a layout more like an art museum than a retail showroom, we got a sneak peek at Burks’ “The Traveler: An American Chair” in stores this fall. The collection invites buyers to find their own journey in the detail and craftsmanship of the chairs. The idea behind “The Traveler” is for each piece to be crafted locally, meaning the chair may have a slightly different appearance in America than it does in Europe or Asia. The subtlety of these differences allows buyers to visualize different influences as they sit, transported, perhaps, to another place.
The Ron Holloway jazz band performed on the main floor of the store as guests perused “The Traveler,” and the lower floor offered a different experience with DJ Natasha Diggs bringing playing 70s rock and disco, surrounded by disco balls, arcade games, and a classic photo booth.
Other popular features in the showrooms were the Mah Jong Collection and a selection of custom fabrics designed exclusively for Roche Bobois by Jean Paul Gaultier.