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Swarovski inaugurated its move into the objet d’art and home décor sector last week at Salone Del Mobile with an exhibition in Brera’s Via Cusani, Milan’s design district. The show, designed by Milanese architects Piuarch, unveiled the all-new Atelier Swarovski Home collection.
The exhibit engaged the public through a game of reflections, inviting the visitor on a journey through the world of Atelier Swarovski Home via a series of mirrored installations and materials, creating a subtle backdrop for the objects.
The historic Austrian company’s debut home collection was created in collaboration with designers such as Ron Arad, who maximized the pure brilliance of stand-alone crystal, Aldo Bakker and his minimalist crystal and marble vases, and new ideas of Kim Thomé and Raw Edges.
The collection mixes materials like marble, metal, and resin together with crystal. The crystal work lies at the cutting edge of innovation, integrating newly developed technologies, like crystal printing (a permanent form of laser-jet print on crystal), and the revolutionary Wave Cut technique (a combination of computer technology with mechanical engineering to cut curved forms in crystal). These groundbreaking techniques, unique to Swarovski, show the design possibilities of crystal.
Atelier Swarovski Home collections will be available online and in selected independent retailers worldwide starting this fall.