Today, Nike announced the re-release of the ZVEZDOCHKA, an ahead-of-its-time shoe that launched in 2004 and was designed in partnership with Marc Newson.
Nike has long worked with artists, designers, and athletes, especially in recent years with Mark Parker at its helm. In fact, Whitewall’s summer 2011 issue, featuring an interview with Parker, saw the ZVEZDOCHKA grace its cover. “Design is an iterative process. One idea often builds on another…The principles of the ZVEZDOCHKA have the power to unlock many exciting opportunities at Nike–from customization and modularity to sustainability and manufacturing,” said Parker, reflecting on the now 10 year-old collaboration.
Courtesy of Nike
The shoe is futuristic in look and shape, with a designer’s eye towards function and comfort. It’s modular, made from four interchangeable parts made to feel like a second skin for the foot. The ZVEZDOCHKA was also one of the first designs that committed to the Nike Considered Design ethos, created with sustainability in mind.
“For me as a designer, it is vital always to push boundaries—to look to the future and think about how things will be. Otherwise you are irrelevant. For me, design is always about exploring possibilities with new technologies, processes and materials. Often cross-pollinating between industries,” said Newson in a recent statement.
Marc Newson
Courtesy of Nike
The ZVEZDOCHKA is available starting December 29 in select NikeLab locations at at nike.com/nikelab.
Mark Parker
Courtesy of Nike
