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Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.
Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.
Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.
Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.
Design

Tiffany & Co. Reveals OMA Plans for Fifth Avenue Flagship

By whitewall

August 24, 2020

Tiffany & Co. has finally revealed the renderings for the renovations in progress on its flagship at 727 Fifth Avenue. The plans include a complete transformation of floors eight, nine, and ten, (originally added to the building in 1980), replacing the once-office level with exhibition, event, and clientele spaces featuring an outdoor terrace and views of Central Park in the distance.

“The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well-known luxury retail spaces in the world,” said Reed Krakoff, Chief Artistic Officer of Tiffany & Co. “Tiffany’s newly transformed flagship will reflect the future of our brand, while honoring our 183-year legacy.”

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Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.

Headed by The Office for Metropolitan Architecture (OMA) and Partner Shohei Shigematsu, the upper addition of the New York City architectural icon will be entirely reimagined with an all-glass façade to complement limestone of the original structure. The original 1940 building will gracefully transition into a shimmering, ribbon-like design.

Since the remodel began last year, the house’s flagship has taken up temporary residence at 6 East 57th Street next door, where it will remain until the spring of 2022.

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Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.
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