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The man, the myth, Karl Lagerfeld – Creative Director of Chanel, Fendi, and his own eponymous line – has teamed up with iconic furniture maker, Cassina, to produce a photography series capturing designs selected from the brand’s historic collection. Taking a break from waxing poetic with his infamous one-liners, the fashion phenomenon photographed a host of pieces created by the most renowned 20th-century designers in the Italian house’s 85-year history: Charles Rennie Mackintosh, Le Corbusier, Gio Ponti, and Rodolfo Dordoni to name a few.
Although the designer has forayed into photography in the past, shooting for the likes of Vogue, Numéro, and Harpers Bazaar, this is the first time he has collaborated on a furniture project of this kind.
Lagerfeld says he strived to make “the object stand out” and “mysterious and unusual whilst remaining a piece of furniture.” He transformed pieces he claims to have owned “for a lifetime” by exaggerating silhouettes, materials, and finishes to create abstract photographs that reinterpret Cassina’s classic designs.
The photographs will be on show exclusively at Cassina’s Paris showroom now through March 10 at 236 boulevard Saint-Germain, running throughout the Fall 2013 ready-to-wear shows.