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In May, Swiss design manufacturer Vitra celebrated NYCxDesign with the pop-up “A Landscape for Living.” The installation included new collections, a secret garden, spring/summer 2017 accessories, and a color and material library.
Living and dining scenes filled the space, highlighting Vitra’s expertise in soft seating, like sofas and lounge chairs made with unique fabrics chosen by the brand’s Art Director for Colors and Surfaces Hella Jongerius. Also on on view was the Kiki Collection designed by Ilmari Tapiovaara, the Softshell Side Chair by Ronan and Erwan Bouroullec, and the East River Chair by Jongerius.
The spring-themed secret garden set the stage for Vitra’s outdoor range. The iconic Panton Chair was on display as well as the All Plastic Chair by Jasper Morrison, and Hans Coray‘s Landi Chair originally designed in 1939 for the Swiss National Exhibition.
With direct access to the material and color portfolio, guests were able to, for example to customize Morrison’s Soft Modular Sofa in one of nearly 250 options ranging from wool to satin to leather. The library also featured an interactive planning station to experiment with colors, textures, finishes and materials—a total playground for designers.