A Century of Gucci Visions at Gucci Garden in Florence

On view at Gucci Garden in Florence through the summer is a retrospective exhibition entitled “Gucci Visions.” Detailing key moments, events, inspirations, and designs in the brand’s 102-year history, the show unfolds across two floors of the 14th-century palazzo. Within it, a series of themed rooms immerse visitors in a deep dive into the fashion house’s design facets and iconic motifs, demonstrating how it continues to honor its original codes and the dreams of its local founder, Guccio Gucci.

Part of a self-directed tour that can be viewed in any order, the Stars room features a compelling combination of screens and mirrors highlighting the house’s relationships with celebrities, leaders, and dignitaries through a selection of gowns that were custom-made for different stars. Meanwhile, the Travel room features the 2022 “Gucci Savoy” collection alongside classic and rare designs that date back to the 1940s, highlighting a longstanding commitment to beautiful, modern luggage solutions.

The room titled Fashion acknowledges the maison’s evolution since the 1960s through looks pulled from the nearby Gucci Archive—including those created by Frida Giannini, Alessandro Michele, and Tom Ford. Nearby, the Icons space is an endless, colorful hall of mirrors, dedicated to three enduring-yet-historic handbag styles: the Bamboo 1947, the Horsebit 1955, and the Jackie 1961.

The room Flora finds viewers faced with an oversized garden, a kaleidoscopic projection of flowers, and the enveloping scent of the Flora Gorgeous Gardenia eau de parfum, all installed in homage to the artist and illustrator behind the brand’s emblematic floral print (first created in 1966), Vittorio Accornero de Testa. In more recent years, Gucci’s pioneering attitude has led to a strong presence in Web3 technology and the Metaverse—a facet of the presentation that invites visitors to take their turn in a state-of-the-art gaming chair to experience initiatives like Gucci Towns on Roblux, Otherside Relics, made with Yuga Labs, and more.

Also encompassed in the exhibition is a room focused on the ways the house’s various creative directors have expressed established Gucci codes and a room dedicated to the eight-decades-old bamboo motif. Following the experience, visitors will want to browse the exclusive offerings at the Gucci Garden boutique, before grabbing lunch at the adjoining Gucci Osteria da Massimo Bottura or refreshments from the nearby Gucci Giardino 25.