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Burberry Summer 2024

Best of London Fashion Week: A Study in Elegance for SS24

Erica Silverman

20 September 2023

London Fashion Week Debuts by Simone Rocha, Noon by Noor, and More 

As London Fashion Week took the city by storm, Whitewall transports you to dazzling shows unveiled by Burberry, Erdem, Noon by Noor, Simone Rocha, and Tove

Burberry Summer 2024 Show - Look 48

Courtesy of Burberry.

Burberry Fashions a Mesmerizing Summer 2024 Catwalk 

Burberry’s Chief Creative Officer Daniel Lee presented a vivacious Summer 2024 collection for London Fashion Week. Set to the hypnotic Art Pop of British musician Dean Blunt, models strutted down the runway in a parade of rich tones and sculptural garments, with a spotlight on innovative prints and blossoming florals. Luxurious suiting was treated with the utmost care in the form of billowing trousers, double-breasted jackets, and stand-alone vests. Dresses sensuously veiled the body in diaphanous fabrics, while lavish daisy and poppy prints cascaded down sleeves and skirts. Artistic use of fringe, ruffles, and draping was uniquely lengthening, some of which highlighted the brand’s latest prints. Sleek nature and jewelry inspired artworks grazed airy, off-the shoulder looks, blousy shirts, as well as the iconic yet revisioned trench coat in head turning shades of ivory, cherry, and onyx. 

ERDEM Spring Summer 24

Photo by Jason Lloyd Evans, courtesy of ERDEM.

ERDEM Finds Poetic Inspiration in the Late Duchess of Devonshire, Deborah Cavendish

ERDEM’s Spring Summer 2024 collection found ravishing inspiration in the life and passions of Deborah Cavendish, the late Duchess of Devonshire and a treasured member of the English aristocracy. Known to all simply as Debo, the visionary and stylish heroine nurtured the elegant Chatsworth House for over half a century with independent vigor and tender loving care. With exclusive access to Debo’s archive of chic wardrobe staples, as well as antique textiles from the opulent home, Erdem infused the house’s latest looks with Debo’s singular grace and fortitude. To open the majestic show, a trapeze coat in sand waxed cotton featured a quilted liner in velvet rose devore jacquard and remnants of Chatsworth chintz curtains, created in collaboration with Barbour. Slip and tea dresses with crushed ballet pink and canary yellow underpinnings evoked the memorist’s feminine warmth, while deconstructed toile dresses, hand-embroidered by her great granddaughter Cecily Lasnet,  luxurious biker jackets, and graphic Chatsworth House etchings recalled Debo’s charming sense of rebellion.  

Noon by Noor SS24

Courtesy of Noon by Noor.

Noon by Noor Unveils a Moonlit Journey for Spring Summer 2024

Held within HERE at Outernet, London’s cutting-edge, underground live event space, Noon by Noor unveiled a dynamic Spring Summer 2024 collection. Founders and cousins Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa titled their latest presentation “Moonlit” —  an intimate exploration of the ever-evolving tones, textures, and poetry of our celestial satellite. Models’ confidently sported a high gloss, keeping cool in ethereal dresses, skirts, and camisoles embellished with starry sequins, precise pleating, and floral embroidery. Billowing dresses in either black or white featured mesmeric, floral-patterned cutouts and angelic sleeves with height and freedom of movement. Cropped bibs, sheer paneling, and quilted vests revealed crescent-shaped slivers of skin, juxtaposed with the earthy utilitarianism of cargo details on slick chinos and shorts. Iridescent buttons, ballet flats topped with simple bows, and lengthy ropes styled as belts gave each look the vivacity of a surreal trip to the moon and back. 

Simone Rocha SS24

Photo by Ben Broomfield, courtesy of Simone Rocha.

Simone Rocha Presented an Ode to the Rose at London Fashion Week

Simone Rocha ushered in a romantic new dawn with the Spring Summer 2024 collection. The perfect pink rose — a timeless symbol of femininity, elegance, and admiration — took center stage. Placed within gossamer vases sewn deftly on ebony and cream-colored dresses, voluminous button-up shirts, and ghostly coats, the graceful flowers bloomed with eternal optimism. The spellbinding patterns of nature made their way onto frosting-like ruffles, across sheer, oversized shirts, ankle-grazing lace skirts, and metallic moto jackets. Reflective fabrics in blush, ruby, khaki, and ebony were molded to the body in rose-like forms, for contemporary takes on both glamorous evening wear and exquisite streetwear. Simone Rocha x Crocs, a masterful new collaboration, was revealed on the runway, juxtaposing exemplary comfort and design in footwear with marvelous adornments such as crystal and jet beading, inbuilt socks, and the house’s trademark pearls. 

Tove SS24

Courtesy of Tove.

TOVE Resets and Renews with the Spring Summer 2024 collection 

Set within the pure, brutalist architecture of London’s Hayward Gallery, the TOVE Spring Summer 2024 collection unfolded like a minimalist ode to mother nature in feminine silhouettes, natural fabrics, and organic hues. Fully embracing a theme of “Renewed Optimism,” woven textures and silky dresses resembling softened sand paid respect to transformation, and paved the way for a revived future. Smooth, tailored suits in earthy metallics whispered of sleek mountainsides at sunset, while gold, pearl, and crimson dresses, featuring geometric draping, burst forth like shooting stars on a summer evening. Undulating patterns on long jackets and dresses, quietly structured bandeau dresses, and deconstructed white blouses imparted pleasing lines and tensions for day or night. Founders Holly Wright and Camille Perry styled each momentous look with the house’s newest addition — a fine leather footwear collection. Effortless flats in the form of sandals, almond toe pumps, and babouche slippers were spotted in decadent shades of cream, white, black, and red, offering a graceful launch into your next adventure. 



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Minjung Kim




Go inside the worlds of Art, Fashion, Design and Lifestyle.


Inviting the audience to feel, touch, and experience art in its most dynamic state is “When Forms Come Alive” at Hayward Gallery.
Gerhard Richter's body of work showcased at David Zwirner London delves into the transcendent nature of art.


Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.