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JuunJ-SS25

Best of Paris Men’s Fashion Week: Art Meets Action

Paris Men’s Fashion Week was an unforgettable journey taking on new frontiers from land to sea with revered brands American Sabotage, Isabel Marant, Y-3 Adidas, Namesake, and Juun.J.

Here Whitewall looks back on the best of Paris men’s fashion week, from the audacious introduction of A$AP Rocky’s new label American Sabotage, to JUUN.J’s symphony of couture workwear, and much more. 

A$AP Rocky and AWGE Expose American Sabotage in Paris 

American Sabotage men's PFW 2025 debut Photo by Dominique Maitre, courtesy of American Sabotage.
Asap Rocky Photo by Dominique Maitre, courtesy of American Sabotage.

Within the majestic Hôtel de Maisons, A$AP Rocky and AWGE sparked a daring, new frontier on the Paris runway with the debut fashion label American Sabotage. Alongside powerhouses Roc Nation and PUMA, the trailblazing brand boldly collaged fashion, art, and activism through 30 striking and avant-garde looks. Uplifted by design aficionados Coucou Bebe, Joshua Jamal, and Bede Marchand, a myriad of face coverings and streetwear swathed in political satire evoked imagery and phrases of fierce creative revolution. Chic Ray-Ban eyewear and cutting-edge Puma sneakers provided everyday protection from a world of unrest, and models carried clear garbage bags derived from the bean bag chairs of Hommemade—A$AP Rocky’s home furnishings company. 

“American Sabotage is more than just a brand–it’s a movement,”

—A$AP Rocky

“American Sabotage is more than just a brand–it’s a movement,” said A$AP Rocky. “We’re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism.”

Isabel Marant Revels in the Sultry and Sonorous for Spring/Summer 2025

Isabel Marant SS25 Photo by Robin Galiegue, courtesy of Isabel Marant.
Isabel Marant Courtesy of Isabel Marant.

In a sultry and sonorous spring/summer 2025 men’s collection, Isabel Marant imagined a decadent nightclub scene where the label’s hero dons mysterious, folk-inspired motifs in lavish long-sleeved shirts and sweaters, across button-downs that reveal the sparkle of bare skin, and on dynamic leather and fleece-lined jackets. 

In a rock-and-roll East meets West sensibility, utopian, paisley floral prints collided with sleek and graphic jacquard, unfolding into uber-relaxed flannels, multi-colored jeans and chic jean jackets. Flowing easily between the organic and the opulent, charming scarves, eye-catching knitwear enhanced by vibrant ikat patterns, artisanal embroidery, and delicate jewelry spoke of hazy voyages to the moon and back. 

Y-3 Adidas by Yohji Yamamoto Celebrates Innovation and Resilience 

Y-3 SS25 Courtesy of Y-3.
Y-3 Courtesy of Y-3.

Within the heavenly Salle Pleyel music theater, revelatory designer Yohji Yamamoto presented the spirited Y-3 spring/summer 2025 collection. The dark, colossal space was brought to life with geometric shadows, enveloping guests in glittering lights and a singular show whose diverse models included artist Gabriel Moses, skater Marcos Montoya, footballer Garrett Wilson, and more. Intermeshing art and innovation with Adidas, Yamamoto invoked the three pillars of the iconic brand: Aeration, Reflex, and Superposition.

With buoyancy, movement, and juxtaposition, new technical fabrics bloomed in the form of lyrical, mesh street vests and a riveting gown of adiZero hand-bonded and quilted squares. Jackets unmasked meticulous tailoring with trailing threads, and a new vision in stylish and resilient streetwear was born. A jubilant partnership with the Japan Football Association (JFA) brought details of blue and red flames, as well as the final celebratory look of a parachute patchwork skirt. 

Namesake Creative Director Steve Hsieh Pays Homage to Family and Community 

Namesake_SS25 Courtesy of Namesake.
Namesake Courtesy of Namesake.

Blissfully titled “OFFSHORE,” NAMESAKE’s spring/summer 2025 runway show found ardent inspiration in the ebb and flow of waves. At the heart of the collection was a rich family history and the thruline of individual evolution, encapsulated in a profound video; the piece paid homage to a founding brother’s wedding proposal at a Buddhist altar, as well as to their father and his forfeit of a career in fashion for an ancestral fishing business. 

Creative Director Steve Hsieh intermeshed the brand’s passions for fishery, inner peace, and the splendor of basketball with rapturous jackets featuring strong shoulders, exquisite tailoring reminiscent of Buddhist monk robes, and sporty zip-ups with divine edge. Tranquil, earthy shades of gray, ivory, blue, and brown washed over an artful use of sailing textiles to conjure imagery of the fisherman’s wardrobe, seen beside the ease of basketball shorts. Rebellious yet soulful linen biker shirts, pearl stud moments, and monk-neck western shirts connected communities from land to sea. 

Juun.J Set the Palais de Tokyo Aglow with “WORKOUTSURE”

JuunJ-SS25 Courtesy of JUUN.J.
Juun.J Courtesy of Juun.J.

At the legendary Palais de Tokyo, JUUN.J unveiled a revisioned and dramatic landscape of daily business dressing as “WORKOUTSURE.” Combining the refinement of work garments with dreamlike couture details, the pioneering brand’s latest spring/summer 2025 collection turned heads with a joyful and varied lineup including sports jersey inspired gowns, sailor-inspired dresses, savage leather blazers, and jean skirts with supreme length and flourish. 

Luxurious new takes on MA-1 bomber jackets, dresses and skirts with surreal mermaid shapes, and posh, utilitarian overalls leaned into fearless, individual day to night expression. Tailored jackets with broad shoulders and glistening hooded sweatshirts were seen alongside a pathwork of evocative materials: raw denim, jersey, wool, and leather. A saturated palette of blue, black, and brown, with tender moments of bright color and the wondrous addition of lace and sequins, offered an energetic, fresh perspective on seizing the precious day. 

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