Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

Byredo SS20 menswear

PFW Men’s SS20: Byredo, Pierre Hardy, and Rochas

No contributor

Concluding our coverage of the Spring/Summer 2020 designs revealed in Paris last week, we’ve included our favorite details from the menswear collections presented by Byredo, Pierre Hardy, and Rochas.

Inside Paris’ Marais sports hall, the staging of a mock NBA draft set the scene for Byredo’s new concept, Byproduct. The setting was inspired by creative director Ben Gorham’s first career path, when he pursued basketball until his mid-twenties. Taking note of NBA player style in the early 2000s, the collection included 10 unique suits created with the help of bespoke tailor A.W. Bauer & Co., constructed to accommodate the typical build of a basketball player—towering height and ultra-long limbs and torso. They featured a boxy silhouette with long blazers, and long, wide trousers in colors like beige, gray, white, and blue. Also included was a series of patchwork high top sneakers—an homage to the original basketball shoes—created using leftover leather fragments from the creation of the Byproduct handbags.

Ideal for the summer traveler, Pierre Hardy debuted a 19-piece collection of architectural and ergonomic footwear for Spring/Summer 2020. Points of influences included the sun, the beach, and the aesthetics of eastern countries, offering a range of styles suitable for nearly any destination. While the Nil sandals (a minimal leather shoe available in white, bronze, or stripes) were essential for hot weather and the beach, one might prefer the classic black Park Avenue boot for an evening jaunt through the city. The two-toned Hardy loafers could complete any look, be it casual or dressy, and the Vibe sneaker—a harmony of beige and white tones with a curved wave design—was equal parts comfort and conversation starters. Other styles included the Bivouac sandal, which crossed an anatomical suede bottom with a sporty strap, a new take on the Slider, and (our favorite) the Canyon sneaker with gray, beige, and red details.

Continuing to expand on the identity of the Rochas wearer, the brand has created a collection for Spring/Summer 2020 that catered to the urban creator who finds inspiration in the energy of his surroundings. It upheld a certain softness in all aspects—easy lines, fluid volumes, and a scenic palette of colors like mossy green, mustard yellow, and cloudy blue. Uncomplicated, yet unconventional, pieces were meant for mixing and matching, enabling the wearer to create a versatile, personalized wardrobe that can be pieced together in any way he sees fit—seen in looks like a striped trouser worn with a loose, open shirt in the palest green, and a boxy three-button vest; and a tie-dyed shirt and white pants, paired with a plaid overcoat and blue espadrilles.

SAME AS TODAY

FURTHER READING

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

Pharrell Williams Fills First Collection for Louis Vuitton with Joy

Whitewall takes you to the Louis Vuitton Spring/Summer 2024 men's fashion show in Paris, Pharrell Williams's first show for the brand.

Best of Paris Fashion Week: Denim, Dreams, and Duality

The best of Paris Fashion Week collections from Acne Studios, Courrèges, Dries van Noten, Peter Do, and ROCHAS.

The Best of Paris Fashion Week: Meditative and Innovative Inspiration

Whitewall highlights Paris Fashion Week presentations, including those from Lutz Huelle, Marine Serre, Coperni, and more.

SUBSCRIBE TO MAGAZINE

Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

Whitewall takes you to the Louis Vuitton Spring/Summer 2024 men's fashion show in Paris, Pharrell Williams's first show for the brand.
The best of Paris Fashion Week collections from Acne Studios, Courrèges, Dries van Noten, Peter Do, and ROCHAS.
Whitewall highlights Paris Fashion Week presentations, including those from Lutz Huelle, Marine Serre, Coperni, and more.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.