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July 7 was one of those days where it was a struggle to get of out bed. Especially since the bed was made with the new, inviting Calvin Klein Modern Cotton Bedding collection.
Amid tousled sheets of greys and blues, the Calvin Klein signature waistband accent was found on the collection’s fitted sheet, inspired by the brand’s classic underwear line. This collection was released primarily with the Bloomingdale’s flagship store on 59th street and Lexington Avenue for the month of July.
“Bloomingdale’s and Calvin Klein go way back. We’ve done business together for quite some time,” said Kevin Harter, Bloomingdale’s Vice President for Fashion Direction, Home & Men’s.
“This product line represents an opportunity to appeal to our younger customer base while offering quality bedding with an element of fun. Another appeal is how the line allows for individual expression by mixing colors and patterns to create a unique look,” continued Harter.
Additional to the collection are the two window displays near the entrance of 60th and Lexington. On August 1 the collection will become available at more retailers nationwide as well as Macy’s, Nordstrom, and calvinklein.com.