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Chanel Cruise 2021-22 Presented in the Alpilles

Yesterday afternoon in the heart of the Alpilles, Chanel revealed its Cruise 2021-2022 collection. Presented at the Carrières de Lumières in Les Baux-de-Provence, France, the spectacular limestone quarry provided a setting unlike any other. Within ancient walls, once carved by hand in the Roman era, the atmosphere was prompted by Virginie Viard who was initially inspired by Gabrielle Chanel‘s close relationship with Jean Cocteau. “Ultimately, through her friendships, it is Chanel—the woman that I love more and more. Her life gives us access to characters just as extraordinary as herself.”

Chanel

Courtesy of Chanel.

The bond between the two—one of talent, artistry, and curiousity—was a starting point for Viard’s latest looks, as was her adoration for the film Testament of Orpheus. Of the film, Viard said, “In particular, this magnificent scene—a man with a black horse’s head descends into the Carrières de Lumières, his silhouette cut out against the very white walls.”

Chanel

Courtesy of Chanel.

It was here that Viard made a reenactment of fashionable sorts, showing a contemporary ode to the black and white palette of the equestrian’s scene. “Because the simplicity, the precision, and the poetry of Cocteau’s film made me want to create a very clean collection, with a very distinct two-tone, made up of bright white and deep black,” Viard added.

Chanel

Courtesy of Chanel.

Set to special musical performances by Angèle, Juliette Armanet, Charlotte Casiraghi, Vanessa Paradis, and Sébastien Tellier, long white shirt-dresses, black macramé capes, white tweed jackets embroidered with lucky charms, and black dresses in velvet and leather beheld our gaze. Mixed among the rich fabrics, the stark white and the pitch black, were added bits of punky flair. Fringed leather skirts, chain-and-pearl belts, feathers in hair, choker necklaces, graphic tees, cuffs worn at the biceps, fishnet tights, CC monogrammed lip rings, and a matching leather set all aided in this rebellious arousal.

Chanel

Courtesy of Chanel.

“Echoing the extreme modernity of Cocteau’s film, I wanted something quite rock,” said Viard. “Lots of fringes, in leather, beads and sequins, t-shirts bearing the face of the model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braids, and pointed silver Mary-Janes. A look that recalls as much the modernity of the sixties as that of pun.” 

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Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

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Today during Paris Couture Week, Chanel unveiled its Spring/Summer 2024 Haute Couture collection, guided by Artistic Director Virginie Viard.
Whitewall curated a gorgeous Valentine's Day gift guide for you to utilize, featuring brands like Dior, Chanel, Leica, and more.
Last week in England, Chanel hosted its latest Métiers d’art collection created by Virginie Viard, tied to an exhibition.

SUBSCRIBE TO NEWSLETTER

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