Men’s Fashion Week in Paris is delivering an eclectic, high-energy mix of storytelling and style—from sun-faded nostalgia to cinematic craft. Berluti’s “Champ-Contrechamp” staged a three-story ode to anatomical artistry and heritage tailoring. Isabel Marant took us from dusty plains to Ibiza shores with western touches and floral-flecked denim. AMIRI turned Le Carreau du Temple into the sunlit, star-studded “Chateau AMIRI,” blending hotel kitsch with California cool.
Bluemarble channeled cable-car daydreams with panoramic prints and earthy-meets-electric palettes. Ouest Paris mashed up 1960s NASA, boardroom suiting, and cowboy grit for a space-age Americana twist. SYSTEM closed with “Office Daydream,” a soft, sheer ode to urban escape. Here are our favorites from their spring/summer 2026 collections.
Berluti — Champ-Contrechamp
Courtesy of Berluti.
Courtesy of Berluti.
For its Summer 2026 presentation titled “Champ-Contrechamp,” Berluti returned to the Simone & Cino Del Duca Foundation in Paris’s 8th arrondissement, a fitting backdrop rich with personal and historical ties to the Maison. The three-story installation unfolded like a cinematic shot-reverse-shot, playing with perception and perspective while celebrating Berluti’s legacy of craftsmanship. Highlights included a monumental foot sculpture emphasizing the brand’s anatomical expertise, a tribute to Cordovan leather, and a library-themed showcase for Berluti’s iconic Scritto pattern. Accessories like the colorful 1 Jour de Poche bag and the featherweight Shadow sneaker showcased function meeting artistry. The second floor focused on full-look styling, with standout tailoring and jackets like the Forestière.
Marant Men’s — Summer Nostalgia
Courtesy of Marant Homme.
Courtesy of Marant Homme.
Isabel Marant’s menswear collection charts a sun-drenched journey from wide-open plains to Ibiza’s shores. The palette evokes faded earth tones—khaki, bronze, pale yellow, and soft pink—echoing the collection’s travel narrative. Western details appear through floral-embroidered collars and shirt pockets, while denim gets a graphic update with laser stripes and wildflower prints. The silhouette narrows this season with straighter trousers and easy, breathable fabrics like washed workwear, gauzy cotton, and airy knits. Streetwear comfort blends with preppy tailoring, seen in fleece and pleated pants. Graphic bombers, postcard tees, and sunset fleece stamped with MARANT evoke wearable summer memories.
AMIRI — Travel to Chateau AMIRI
Courtesy of AMIRI.
Courtesy of AMIRI.
AMIRI transforms Paris’s Le Carreau du Temple into the imagined “Chateau AMIRI,” a sunlit, Hollywood-inspired hotel where lives, eras, and styles converge. Creative Director Mike Amiri draws from cinema, art, and music to craft a collection rich in character and story, inspired in part by artist Wes Lang’s time at Chateau Marmont. Relaxed tailoring with soft shoulders, pajama silks, embroidered jacquards, and sun-faded pastels evoke effortless California cool with Riviera flair. Hotel motifs—like monogrammed robes and tasseled key-fobs—run throughout. AMIRI also continues its womenswear evolution with crochet gowns, silk suiting, and slouchy new accessories like the Honey bag.
Bluemarble — A Journey in Toulon
Courtesy of Bluemarble.
Courtesy of Bluemarble.
Bluemarble presents a collection inspired by the suspended journey of the Mont Faron cable car in Toulon—a metaphor for balance between opposing forces. Creative Director Anthony Alvarez Graff explores themes of tension and harmony, blending technical fabrics with soft florals and sculptural tailoring with relaxed silhouettes. Tracksuits, wide-leg pants, and outerwear evolve with intricate embroidery, beaded embellishments, and panoramic prints. A new Bluemarble monogram debuts, alongside the “Mother” emblem printed on Harrington jackets as a protective symbol. Earthy tones—lagoon, sand, and chestnut—are disrupted by flashes of electric blue and red, capturing the brand’s poetic, all-terrain spirit.
Ouest Paris — Space Cowboy Chic
Courtesy of Ouest.
Courtesy of Ouest.
For Spring/Summer 2026, Ouest Paris stages an Americana-inspired dream inside a Parisian hôtel particulier, transforming a drive-in theater setting into a backdrop for playful gender-free fashion. Designer Arthur Robert draws from NASA’s 1960s office life archives—where engineers shifted from boardrooms to technical trials—blending rigid tailoring, metallic nylon, exposed zippers, and Western cuts. Sixties patterns meet space-age materials, creating a “nerdy elegance” with bold masculine energy. Mythic cowboy, corporate businessman, and astronaut tropes collide with leather fetish influences. Two looks are worn by women, reinforcing the brand’s gender-fluid ethos. Supported by the French Ministry of Culture and Dr. Martens, the collection reimagines American archetypes with wit and irony.
System — Office Daydream
Courtesy of System.
SYSTEM presents “Office Daydream,” a collection capturing the quiet yearning for freedom beneath city life’s daily routine. Staged at the newly renovated Grand Palais in Paris, the show blends minimalist 1990s sensibilities with elements of sportswear and tailoring. Sheer layers, lightweight outerwear, silky taffetas, and softly padded pieces offer a wardrobe that drifts between reality and imagination. A mostly white palette—balanced with ivory, light gray, navy, and soft pastels—symbolizes openness and possibility. An installation called “Echoes of Air” adds movement and emotion, reflecting the collection’s breezy, optimistic mood. SYSTEM delivers a wearable escape for the modern urban dreamer.
Courtesy of System.
