During an elaborate Olympic Closing Ceremony in Paris on Sunday, athletes, designers, celebrities, and fans congregated to celebrate their respective countries and a heroic show of athleticism. Among the many houses to dress this year’s Olympians and performers were Ralph Lauren, Dior, and Louis Vuitton. From staunchly patriotic custom pieces to classic haute couture, each designer honed in on their identity and its connection to the Olympics at large.
PARIS, FRANCE – AUGUST 11: Closing Ceremony of the Olympic Games Paris 2024 at Stade de France on August 11, 2024 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Dior Dresses Musician Yseult in Haute Couture for Her Performance
As part of the closing ceremony, French singer-songwriter Yseult performed a moody, transcendental rendition of “My Way,” the Frank Sinatra standard originally recorded in French by Claude François. With the 2028 Los Angeles Olympics on the horizon, the performance highlighted the unwavering affinities between France and the United States. Dior’s Creative Director Maria Grazia Chiuri dressed Yseult in a dramatic black silk faille suit for the occasion, comprising a modern reimagining of the label’s New Bar jacket and a long silk skirt to match. She donned a tilted Dior hat, sleek long gloves, and Chopard jewels, yielding a shapely, sultry look befitting of her performance.
PARIS, FRANCE – AUGUST 11: Athletes from Team United States enjoy the atmosphere inside the Stade de Franceduring the Closing Ceremony of the Olympic Games Paris 2024 at Stade de France on August 11, 2024 in Paris, France. (Photo by Steph Chambers/Getty Images)
Ralph Lauren Showcases Boldly Patriotic Looks for Team USA
The timelessly classy, oh-so-American label returned to the Olympics for the ninth year in a row to outfit Team USA, bringing a decidedly patriotic flair to the occasion. For the closing ceremony, each athlete wore a crisp, custom-fitted moto-style jacket emblazoned with “USA” across the chest, paired with white denim and a classic Polo shirt. Unsurprisingly, the jacket has become one of Ralph Lauren’s most-coveted pieces to date; its overt patriotism is synchronous with the very ethos of the classically American designer.
“For nearly 60 years, Ralph Lauren has been a pioneer at the intersection of style and sport,” said Chief Branding and Innovation Officer David Lauren. “The vibrancy, passion, and self-expression in sport has been a central touchpoint of inspiration for our brand since the very beginning of the iconic Polo brand in 1967.”
PARIS, FRANCE – AUGUST 11: Closing Ceremony of the Olympic Games Paris 2024 at Stade de France on August 11, 2024 in Paris, France. (Photo by Richard Pelham/Getty Images)
Léon Marchand Extinguishes the Olympic Flame While Donning Louis Vuitton
As four-time French Olympic champion Léon Marchand quelled the Olympic flame and officially ended the festivities, the Louis Vuitton brand ambassador wore an ensemble entirely designed by the house. Marchand was dressed in a classic black tuxedo, matching cigarette pants, and a monogrammed silk tie, yielding a subtly luxurious, breathable look. The Olympian won four gold medals this year, making him a clear embodiment of Louis Vuitton’s values of perseverance and excellence.
