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FENDI celebrated the opening of its new pop-up boutique #fendisoho Tuesday with exclusive products to bring in the SoHo shoppers. The opening of the conceptual store gave guests the opportunity to view one-of-a-kind products in the FENDI vending machine as well as the label’s new season designs while DJ Hannah Bronfman provided the night’s soundtrack. The store is the only one of its kind, giving the brand the opportunity to extend its reach to a younger clientele.
Extensive research by the brand went into the development of #fendisoho as it strives to combine the house’s codes and the cool vibes of the SoHo area. Neon signs, iron and brass furniture with a vintage finish, and colorful carpets mix with refined leathers, silk velvets, and natural brick to produce an industrial but luxurious space.
Guests included Tali Lennox, Leandra Medine, Alexandra Richards, Claire Distenfeld, Natalie Joos, and Kate Foley, all attended dressed in FENDI.
The #fendisoho pop-up store will feature a new theme each month —one of which, Fun Fur, will include the iconic Color Pequin fur —that will allow visitors a glimpse into the world of FENDI and will be open through the end of the year.