Taking a page out of Giuseppe Arcimboldo’s book, Etro took to something everybody enjoys to create it’s 2015 spring/summer menswear Collection: food. An homage to Italy’s excellent food and fashion, the newest collection features images of dishes that came directly from the design team’s meals.
The collection contains vibrant and vivid colors that blend food patterns in and out of focus. Etro’s signature use of florals and paisleys is still seen, but intertwined with Italian dishes, like risotto and spaghetti alle vongole (Kean’s favorite meal!).
Beyond the aesthetic innovation of Etro’s gustatory designs, the details and finesse that go into making Etro clothing are still ever-present. Fabrics of woven, natural fibers, and organic materials such as bamboo, hemp, and nettle coincide with the theme of organic foods.
The brand is also working with Carlo Petrini, the President of Italy’s Slow Food movement, to promote an initiative to build 10,000 vegetable gardens throughout Africa. With this collection, Etro is participating in Terra Madre, which links the food theme of the collection with thought about world change, and Milan’s food-themed World Expo that will occur next year.