Last week in Mexico City, Golden Goose rejoiced in a groundbreaking edition of Zona Maco alongside the ever-inspiring Mexican textile artist Victoria Villasana. In an inaugural Co-Creation experience, the skillful creative met with the coveted fashion brand’s jubilant clientele at the immersive Golden Goose HAUS. Situated within the radiant La Roma district, the artisanal retail concept was unveiled last year, placing the enrichment of art and community at its beating heart.
On this unforgettable occasion, Villasana and guests together developed one-of-a-kind sneakers in a spirited 2-day event. Imaginative pieces dazzled with unique star shapes, lush embroidery, and bespoke patches, culminating in forever treasures invoking the artist’s soulful practice. Whitewall sat down with the generous Villasana while in Mexico City to speak about deeply honoring her craft, the thrill of experimenting in fashion, and telling meaningful stories through textiles.
Courtesy of the artist and Golden Goose.
Courtesy of the artist and Golden Goose.
WHITEWALL: Can you tell us the story behind the collaboration?
VICTORIA VILLASANA: I was approached by Golden Goose because my work is about working with different textiles throughout history, honoring that craft, but also because of my Mexican roots. I like to interpret it with different patterns and lines, and it was really nice to be able to do it in another medium.
Victoria Villasana’s Creativity Soars with Golden Goose
WW: Was this a challenge or natural for you?
VV: The challenge was getting a little bit out of my comfort zone, working in another medium. Normally I tend to work with canvas or photographs or the textile by itself. It’s about understanding different materials. But it’s exciting to play around and be creative with fashion.
“It’s exciting to play around and be creative with fashion,”
Victoria Villasana
WW: Are you going to continue on with special collaborations?
VV: This was a collaboration just for the Art Week in Mexico City. I’m lucky to have been able to be here.
Making Connections Through the Art of Textiles
Courtesy of the artist and Golden Goose.
Courtesy of the artist and Golden Goose.
WW: Can you tell us more about your art and your projects?
VV: My art is very much about the reinterpretation of textiles and telling stories through things I’m interested in, through photographs and through portraits, and making connections through that. I feel colors and textiles represent belonging in different cultures, reminding us of our grandmothers or reminding us of the great civilizations.
What is Golden Goose HAUS Mexico?
HAUS opens its doors in the vibrant ‘La Roma’ neighborhood in Mexico City in a thoughtful space that was conceived and designed as a real home. HAUS Mexico welcomes Golden Lovers and a community of dreamers to an authentic environment that represents our brand DNA and history. A golden thread connects every step of our journey – from Marghera, where everything started, to Mexico City. Our core values of family, love, and togetherness remain unchanged throughout time and space and our HAUS in Mexico City embodies these values. Each room is a journey that celebrates community and tells a different story.
HAUS Mexico spans across three floors of a charming historical landmark building. The entrance features a tranquil courtyard, beautiful mural artwork, and distinctive furniture to celebrate the essence of the local community. Upon entry, you are immediately immersed in the Golden journey from Marghera to Mexico City with a collection of vintage décor collected during trips to Italy and the US – like wall art, a photo, a skateboard, a bike, and a pile of Golden Goose sneakers – juxtaposed with a stunning art piece by a local studio.‘Younique’ screens throughout HAUS share unique stories and personal experiences. — Source
