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In distinctive style, a new Gucci alphabet is available to monogram the Ophidia tote with an interlocking G pattern, python, crocodile, leather, or felt letters appliquéd to the bag. The same design details are available for the Ace sneakers with one letter per shoe. In a variety of color and material combinations, the possibilities for the perfect customized combination are endless.
The dedicated tools on Gucci.com bring to life a virtual reality of the designed product and create a genuine, life-like representation of your dream personalization. At the new Wooster Street store in New York, an in-store app utilises similar technology by pointing the provided iPad’s or iPhone’s at the real products in store, and then customizing them thereafter. #GucciDIY will be rolling into other Gucci stores starting in September.
A campaign around the DIY service comes to live today, through the imagination of Gucci and shot by Petra Collins, wherein a character daydreaming of being a rock star wears the latest customisable pieces.