Hickey Freeman Brings Kinetic Energy to the NYC Man

“Our whole campaign is done around Manhattan, which is why we picked this venue today,” said Freeman, motioning to the New York City skyline behind him. “There’s a lot of other brands out there from all over, but there’s something to New York, and there’s something to being American Company that’s been around since 1899. And designed in NYC, made in New York state. There’s that energy—to our product, our design, our passion—and then we take it right through to the product. From the fabrics we choose to the fits, to the way we move.”

Broken up into six categories (Traveler, Tasmanian, Super Merino, Summer Blends, Portraits, and Bespoke), the collection was then broken up into three iconic New York themes based on location and nightlife: Hamptons, Battery Park, and Manhattan Nights.

For the Hamptons, we got a sight of sandy khaki and light sky shades, while as for Batter Park, we saw power suits in an array of grey sapphire blues. Manhattan Nights, balancing off of the two before it, delivered a multitude of blue hues.

The dynamic collection expressed American luxury in a way that nearly every man could understand, and desire—especially those whom live in the Big Apple. After two generations of reputable dress attire, it is rest assured—and fashionably proven—that the apple doesn’t fall too far from the Hickey Freeman tree.