Hugo Di Zazzo, a visual storyteller shaped by European influences and a deep connection to Paris, presents his personal take on Paris Men’s Fashion Week with Whitewall. Known for his instinctive lens and emotionally charged perspective, Di Zazzo reveals the atmosphere, tension, and individuality that define the week’s most compelling SS26 shows and moments—offering a vivid, intimate portrait of the city’s ever-evolving style scene.
“Born from Italian roots and based in Paris, my photography embodies the hedonistic energy of my European origins, capturing the raw presence of my subjects,” said Di Zazzo. “Through the interplay of clothing, movement, and persona, I bring out their genuine essence—immortalizing them in the present moment, untouched by artifice.”
Courtesy of Hugo Di Zazzo.
Courtesy of Kid Super, Photo by Hugo Di Zazzo.
Kid Super’s Narrative Spectacle
Courtesy of Kid Super, Photo by Hugo Di Zazzo.
Courtesy of Kid Super, Photo by Hugo Di Zazzo.
Colm Dillane’s show turned the runway into an immersive picture-book environment, complete with giant illustrated panels and hidden doors. Models emerged as characters within a live story, carrying oversized book-shaped bags, pencil-shaped neckties, and coats scribbled with whimsical doodles. The collection embraced youthful imagination through lunar prints, letter-emblazoned tailoring, and playful accessories. Dillane balanced narrative spectacle with meticulous craftsmanship, delivering a dreamy, childlike vision.
Hed Mayner Emphasizes Deconstructed Elegance
Courtesy of Hed Mayner, Photo by Hugo Di Zazzo.
Courtesy of Hed Mayner, Photo by Hugo Di Zazzo.
Hed Mayner embraced architectural minimalism, using sculptural layers to challenge traditional tailoring. Volume was manipulated through oversized jackets and tunics with exaggerated folds and deep armholes, creating shapes reminiscent of hollowed forms. Palette remained neutral—taupe, sand, slate—allowing silhouette and structure to define mood. Absence of linings and precise draping emphasized deconstructed elegance.
Junya Watanabe’s Rebellious Scholar
Courtesy of Junya Watanabe, Photo by Hugo Di Zazzo.
Courtesy of Junya Watanabe, Photo by Hugo Di Zazzo.
Junya Watanabe juxtaposed scholarly references with a rebellious spirit. Jackets of vintage jacquard encountered frayed denim, loosely knotted ties, and checked patchwork. Soft pastels mixed with bold plaids and painterly graphics, evoking a stylishly disheveled professor. Layering was essential: blazers sat off-kilter, trousers tailored yet relaxed.
Études Studio Offers Modern Agility
Courtesy of Études Studio, Photo by Hugo Di Zazzo.
Courtesy of Études Studio, Photo by Hugo Di Zazzo.
Études carved a spiral runway inspired by Land Art, setting the tone for an exploratory, site-responsive collection. Outerwear featured boxy, utilitarian cuts, layered with scarves and modular pieces reminiscent of outdoor gear. Earthy tones—olive, ochre, muted gray—anchored functional design, while technical fabrics added modern agility.
Comme des Garçons Plays with Abstraction
Courtesy of Comme des Garçons, Photo by Hugo Di Zazzo.
Courtesy of Comme des Garçons, Photo by Hugo Di Zazzo.
Rei Kawakubo deconstructed suiting into bold abstractions, rethinking pipes of structure. Jackets ballooned at hips or deflated across shoulders; trousers were split, ruched, or braided; shirts peeped from within layered volumes. The palette ranged from monochrome soils to deep indigo and metallic sparks. Accessories—unconventional wigs, oversized caps—augmented silhouette play.
doublet’s Subversive Universe
Courtesy of doublet, Photo by Hugo Di Zazzo.
Courtesy of doublet, Photo by Hugo Di Zazzo.
doublet delivered a tongue-in-cheek exploration of pop culture and subversive tailoring. Oversized prints of familiar icons collided with playful embroidery, while volume dominated through exaggerated shoulders and ballooning sleeves. Tailored pieces—blazers, trousers—were stitched with ironically serious details, only to be interrupted by cartoon-like patches or text tapes. The mood was celebratory yet critical: viewing cultural symbols under a magnifying lens.
White Mountaineering Embarks on a Refined Journey
Courtesy of White Mountaineering, Photo by Hugo Di Zazzo.
Courtesy of White Mountaineering, Photo by Hugo Di Zazzo.
Yosuke Aizawa merged outdoor functionality with polished design. Bright camp‑inspired hues—sunset pink, sky‑blue, tangerine—blended into earthy tones on windbreakers, shirts, and knits. Technical fabrics met gingham prints in layered, weather-ready silhouettes. Utility details—scaffolded back panels, attachable belts, modular pockets—echoed mountaineering equipment while remaining runway-refined. Each look suggested a journey: lightweight yet structured, colorful yet grounded.
Bluemarble’s Organic, Street Sensibility
Courtesy of Bluemarble, Photo by Hugo Di Zazzo.
Courtesy of Bluemarble, Photo by Hugo Di Zazzo.
Bluemarble presented a meditative take on denim and artisanal wash techniques. Palette stayed within blues, grays, and off‑whites, letting texture speak. Jackets featured layered panels, raw hems, and hand‑drawn seam accents; pants experimented with pleats and asymmetric pockets. Lightweight knits and canvas items included subtle paint-speckle details, lending an organic, hand-crafted feel.
“Through the interplay of clothing, movement, and persona, I bring out their genuine essence,”
Hugo Di Zazzo
