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The Italian menswear label ISAIA is known for its absolute attention to detail in tailoring since its inception in the 1920s. ISAIA debuted its U.S. footprint, opening a store in Beverly Hills off Rodeo Drive, and just a few months later, a flagship store at 819 Madison Avenue in New York. The impressive 5,400-square-foot space boasts a private balcony overlooking Madison Avenue, a fireplace, a custom kitchen, an intimate outdoor garden, and an impressive collection of 112 try-on garments for its made-to-measure program. As imagined, the Upper East Side location does not fall short of elegant elements that are true to the heritage of the brand.
“Opening our first stores in the U.S. is a huge moment for our brand and for the ISAIA family. Both Beverly Hills and Madison Avenue represent being at the upper echelon of the luxury market,” said third-generation family member and CEO Gianluca Isaia.
Like its sister store in California, the Madison Avenue location features a custom tailor shop encased in glass. This special detail allows guests to watch the tailors at work, providing insight into the brand’s prized craftsmanship. The store also offers a vintage Campari bar, a red lacquered piano that can be used as a made-to-measure table, and the Vesuvio Room—a VIP space similar to those in ISAIA’s other stores around the world.
“We juxtapose the sartorial tradition of tailoring with a contemporary perspective,” said Isaia. “This allows us to create a lifestyle for whom we call the ‘new generation’—one who is passionate and charming in an unconventional way.”
The lifestyle for the new generation is complemented by a few special services: at-home and in-office fittings; a stylist available on-call; access to hundreds of exclusive custom fabrics woven in Naples, Italy; complimentary local delivery and messenger service for all purchases; private fittings with a trusted ISAIA tailor; the “Speedy Gonzalez” service, which, for an additional charge, allows you to receive a made-to-measure garment in up to two weeks, rather than the typical six to eight weeks. Clients can enjoy a cocktail or a glass of champagne in the Vesuvio Room while playing pool at the brand’s vintage pool table and relax at the Campari bar on the third floor with a cocktail or a glass of champagne on request. In addition, the location presents more than fifty percent exclusive products, including tailored clothing, sportswear, and accessories that are unavailable elsewhere in the United States.
“We are bringing the sprezzatura attitude and personality of Napoli to our customers across the globe in these moments,” said Isaia.